MAM
K. Anand Raman joins JioStar as vice president
DELHI: K. Anand Raman has traded one Star for another. After nearly 18 years at Disney Star, the media executive has joined JioStar as vice president, marking one of the more notable defections in India’s rapidly consolidating entertainment industry.
Raman’s career reads like a roadmap of Indian broadcasting’s evolution. He joined Star India in 2008 as a senior executive, back when the network was still finding its feet in regional markets. Over nearly two decades, he climbed the ranks, eventually becoming director in 2021 while simultaneously holding the title of assistant vice president since 2017, a dual role that saw him oversee operations across multiple channels.
His most recent stint involved running the Maa Network, a Telugu-language cluster acquired by Star in late 2015. Raman’s job was to stitch the acquisition into Star’s broader regional strategy, a task that involved integrating teams, maximising revenue and building what corporate types call “synergies”. Before that, he led sales for Star’s English infotainment and lifestyle portfolio, including National Geographic and Fox Life, and managed advertising for Star Movies.
The move to JioStar, which began in November 2025, places Raman in Hyderabad at a moment when India’s media giants are locked in a brutal battle for eyeballs and advertising rupees. JioStar, the result of a mega-merger between Reliance’s Viacom18 and Disney Star, represents one of the largest entertainment consolidations in Indian history. For Raman, it is both a homecoming of sorts, given his Star pedigree, and a bet on the next phase of India’s streaming and broadcast wars.
Before his long Star tenure, Raman cut his teeth at Radio City, India’s first private FM station, where he handled key accounts from 2006 to 2008. Earlier still, he worked at Chitralekha Group, managing advertising for a leading Gujarati magazine, and did a brief stint at Bennett Coleman’s Times Syndication Service during the launch of Times Books.
Twenty-two years in media, multiple channel launches, regional integrations and now a vice president’s chair at a freshly minted entertainment behemoth. Whether JioStar proves to be Raman’s biggest stage yet or just another chapter in India’s endless media melodrama remains to be seen. Either way, he knows the script by heart.
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
