Brands
Jupiter enters insurance with IRDAI nod and mobile-first broker licence
MUMBAI: From swipe to safeguard, Jupiter’s money app now offers peace of mind on tap. After cracking credit, prepaid, and savings, Jupiter Money is adding a whole new layer to its financial orbit protection. The fintech platform has received the Insurance Regulatory and Development Authority of India’s (IRDAI) approval to operate as a Direct Insurance Broker (Life & General), paving its way into the insurance segment with a decidedly digital twist.
This approval marks a pivotal milestone in Jupiter’s transformation into a full-stack financial wellness ecosystem. Over the past year, Jupiter secured an NBFC licence and a PPI licence, fuelling its foray into credit and prepaid services. Now, with insurance in its basket, Jupiter is going all in on the promise of a 360-degree money experience.
The insurance rollout will begin with curated offerings in term life and health partnering with top-tier insurers and later expand into smart, embedded options. Think: travel insurance triggered by credit card swipes, cyber fraud cover linked to digital transactions, or device protection tailored to e-commerce behaviour. All policies will be issued digitally and managed within the Jupiter app, ensuring zero paperwork and minimal jargon.
“Insurance is a critical but overlooked layer in the financial stack especially among younger users,” said Jupiter Money president Rohit Kumar Pandey. “Our goal is to make insurance invisible and intuitive, not an intimidating chore.”
Jupiter Money director of insurance & PPI Chinmay Jain added, “With the Broker licence in place, we’re embedding insurance into real life, not just into product tabs. This is about timing, awareness, and contextual value not just another menu item.”
Jupiter, which boasts over three million users, sees this move as more than just product expansion. It’s a shift toward making insurance a seamless, proactive part of users’ everyday money behaviour turning a typically reactive category into one driven by life’s natural rhythms.
As IRDAI nudges the industry towards higher digital penetration, Jupiter joins a growing band of fintechs rewriting the rules of insurance distribution mobile-first, moment-driven, and mindfully minimalist. And in Jupiter’s case, it’s not just about protection, it’s about simplifying the chaos of financial choices, one smart patch at a time.
Brands
Zydus Wellness expands Ritebite Max Protein into new formats
RTD shakes, ghee jaggery bars and Korean chips target $10–12 bn protein market.
MUMBAI: Protein is no longer just gym talk, it’s making a full-course entry into everyday India. Zydus Wellness Ltd. is stretching its Ritebite Max Protein portfolio across three new formats, signalling a sharper push to turn protein from a niche supplement into a daily habit. The expansion brings ready-to-drink (RTD) protein shakes, culturally rooted ghee jaggery bars, and Korean-inspired protein chips under one umbrella, an attempt to build what the company calls a “multi-format protein ecosystem”. The move targets India’s rapidly expanding protein market, currently estimated at $10–12 billion and growing at a mid-teen CAGR.
The numbers suggest the strategy already has legs. In Q3 FY26, Ritebite Max Protein posted near double-digit EBITDA margins following its acquisition, driven by distribution expansion, product innovation and broader category tailwinds.
At the centre of the rollout is convenience. The newly launched RTD shakes available in Choco Burst and Berry Blush deliver 26 grams of protein per 250 ml serving, designed for on-the-go consumption. Meanwhile, the “Roots” Ghee Jaggery Protein Bars blend traditional Indian ingredients with whey and casein, offering 10 grams of protein and 4 grams of fibre per serving.
But the play isn’t just about nostalgia. On the other end of the spectrum, Korean-flavoured protein chips featuring variants like Hot Chilli, Barbeque and Gochujang tap into global snacking trends. Each 60-gram serving delivers 10 grams of protein and 4 grams of fibre, alongside claims such as no palm oil and gluten-free formulation.
The broader insight is clear: the protein category is fragmenting along lifestyle lines. One cohort is leaning into familiarity and traditional formats, while another is chasing novelty and international flavours. Zydus is betting it can straddle both worlds.
With a nationwide rollout planned across e-commerce and quick-commerce platforms, the company is positioning Ritebite Max Protein not just as a product line, but as a day-long consumption habit, one shake, bar, or chip at a time.
