MAM
Jupiter banks on experience with Akhilesh Jha in the driver’s seat
MUMBAI: If money talks, Jupiter Money just made a power move by bringing banking veteran Akhilesh Jha into the conversation. In a strategic hire that signals its next phase of growth, Jupiter Money has appointed Akhilesh Jha as senior vice president for banking and partnerships. With over 20 years of experience in retail banking and digital strategy most recently as head of retail banking portfolio at DBS Bank Jha steps in to amplify Jupiter’s push toward becoming India’s go-to money platform.
At a time when fintechs are rewriting the rules of personal finance, Jupiter’s move shows it’s doubling down on what it does best: combining digital ease with meaningful banking experiences. In his new role, Jha will lead the charge on deepening collaborations with banks and financial institutions, helping Jupiter scale its offerings across savings, credit, and payments.
“We are building a platform that simplifies money for millions of Indians,” said Jupiter Money president, Rohit Kumar Pandey. “Akhilesh brings the perfect mix of legacy banking and fintech edge. As we grow, his insight will be vital in shaping impactful partnerships.”
Jha echoed the sentiment, noting the “mutually beneficial ecosystem” that fintech-bank alliances can create. “Customers get intuitive, digital-first products; banks unlock new channels and revenues; and Jupiter becomes the bridge that makes it happen,” he said.
The announcement comes at a time when Jupiter Money is riding strong tailwinds. In the last quarter alone, it secured key regulatory clearances, expanded its credit footprint, and maintained steady user growth. With an eye on Tier 2 and Tier 3 cities, the company is working to unlock financial access for underserved digital users.
Jupiter’s product suite already includes an all-in-one savings account (powered by Federal Bank), a Rupay credit card with CSB Bank that integrates with UPI and offers cashback, and an upcoming prepaid wallet after receiving RBI nod. Jha’s appointment adds muscle to Jupiter’s ambition of turning its platform into a full-stack, digital-first banking experience, one that’s as easy as it is empowering.
As Indian consumers grow savvier and seek smarter ways to manage their money, Jupiter Money’s latest leadership bet might just prove that experience is, in fact, the best investment.
MAM
VML India lands two finalist spots at Cairns Hatchlings 2026
The Mumbai agency is back in Australia with two teams, a UN brief and 24 hours to impress
MUMBAI: VML India is heading to Australia again. The Mumbai-based creative agency has secured two finalist spots at the Cairns Hatchlings 2026 competition, one in the Audio category and one in Design, making it the only Indian agency to have reached the finals in both editions of the contest since its launch in 2025.
Four people will make the trip. Senior copywriter Shilpi Dey and senior art director Raj Thakkar will compete in Audio. Art directors Shabbir and Shruti Negi will go head-to-head with the world’s best in Design. The finals take place at the Cairns Convention Centre from 13th May, culminating in an awards ceremony on 15th May.
The work that got them there is worth examining. For the Audio category, Dey and Thakkar tackled a brief for LIVE LIKE MMAD with a campaign called Inner Voice, Interrupted. Using spatial audio techniques, the campaign recreates the overwhelming self-doubt that descends after a long workday, physically panning negative thoughts left and right before cutting the noise entirely to reveal a confident inner voice. Strategically targeted at commuters via Spotify during evening rush hours, the campaign reframes the hours after work as an opportunity for personal growth and charitable action.
For the Design category, Shabbir and Negi worked on a brief for Canteen’s Bandanna Day, a campaign highlighting how cancer pushes teenagers out of their own defining moments. Using a pixelated design language to create stark contrast between a blurred world of isolation and a focused world of connection, the campaign, titled The Flipside of Cancer, shows teenagers fading into the background of birthdays, skateparks and school proms. As a Canteen bandanna appears, the blur flips and the teenager snaps back into sharp focus.
Kalpesh Patankar, group chief creative officer of VML India, made no attempt to disguise his satisfaction. “We are immensely proud to see our teams consistently excel on the Cairns Hatchlings platform since its inception,” he said. “They have masterfully tackled challenging briefs across diverse categories, demonstrating both layered storytelling and a unique creative approach. This exceptional teamwork is truly inspiring.”
Dey and Thakkar, returning to the finals after last year’s run, were candid about the demands of the audio medium. “It’s one of the most demanding mediums, where we only have a few seconds to capture a listener’s world with sound alone, so absolute clarity is essential,” they said. “The true measure of creative work is its ability to create positive change, and our audio submission was made to help those who need it most while encouraging people to silence the inner voices that hold them back.”
Shabbir and Negi, competing in Design for the first time, described the experience as “a completely different beast.” “We see it as an opportunity to showcase our expertise, raise the bar, and challenge ourselves in new ways, while also learning from creative minds from across the globe,” they said.
In Australia, the four finalists will face a live 24-hour brief from the United Nations before presenting in a live pitch session. Twenty-four hours, one brief, one shot. VML India has been here before. It knows exactly what is at stake.
