Brands
Juicy Chemistry & Mommy Shots by Amrita unite for the Scars are Beautiful campaign this Women’s Day
Mumbai: This Women’s Day, Juicy Chemistry and Mommy Shots by Amrita come together for the ‘Scars are Beautiful ’ campaign, showcasing the beauty of postpartum bodies and stretchmarks. Feared and hidden always, it’s time they are celebrated and a reminder of how remarkably these women’s bodies change, grow, and stretch to accommodate life.
This unique photo series campaign goes live today, 5 March 2024, where 11 moms flaunt their bodies, sharing their experiences of motherhood online to empower other women to change their perceptions and develop an appreciation for their bodies. Their stories are all about their raw emotions while reflecting and their change of perception of their bodies.
Era Vashishta, mother of a 2.5-year-old shares her story “ I was diagnosed with chronic PCOD when I was 28, which got me very scared as to whether or not I would ever get pregnant or have a baby. I never thought of motherhood before this. Because of the PCOD, it made me want to be a mom because I thought maybe it might not happen. After which, I became a mom and everything changed. As soon as I met my baby that’s when I knew this was someone I wanted to protect for the rest of my life, the love is unconditional. It was so scary and overwhelming, but once you hang on to all these feelings you wouldn’t have it any other way, I’d never not want to be a mom. My scars are my tiger stripes, because I think I draw a lot of power from them. I’m a mom and this body gave birth to a life, which is what makes me bigger, it makes me a tiger.”
Juicy Chemistry the co-founder & COO Megha Asher on the partnership with Mommy Shots and the impact on body positivity through the campaign, said, “At Juicy Chemistry, we believe in promoting self-love and body positivity, and we are thrilled to partner with Mommy Shots for this unique campaign. Through this powerful photo series, we hope to inspire and empower women to embrace their bodies, and scars not just physical but emotional ones as well, and celebrate their unique journeys of motherhood. As mothers ourselves, we understand the challenges that come with motherhood and the impact it can have on a woman’s body and self-perception. We hope that this campaign will help shift the narrative and encourage women to see their bodies as beautiful and strong, no matter their shape or size. Together, we can create a more inclusive and diverse representation of beauty and promote self-love and acceptance for all women.”
Mommyshots founder & CEO Amrita Samant who conceptualized and shot the campaign says, “In my world of photography, motherhood, babies and art, creating something meaningful that helps change the world obsessed with perfection was very close to my heart. We want to redefine beauty with every line and every scar that spells resilience strength and a unique journey, we want to go beyond the surface with this campaign. They’re more than blemishes, they’re badges of honour, they are tender and timeliness. I am super proud of the 11 women who came forward to normalize what the society has for far too long considered unsightly.”
Sonia Chandrakumar, one of the 11 mothers who posed and actively participated in the shoot, shares her journey. “The journey of motherhood is very different for me, I had a really tough time the first 6 months. I had all kinds of nausea, I could not brush my teeth and I had a lot of body changes that took place. My husband was my greatest support because he constantly reminded me that there’s something beautiful coming out of this and if you want something beautiful in life you need to cope with the changes that take place in your body or yourself. So I kept reminding myself and dealing with the challenges. I’d describe my marks as Caleb’s wonderful art palette that I have around my stomach. I would not want to get rid of my marks, I want to keep it as a memory.”
Motherhood scars, resembling intricate battle scars, are a testament to the unparalleled strength embedded in a woman’s journey. Each mark etched on the canvas of her body symbolizes not just physical endurance but an unwavering spirit. Celebrating these scars is a homage to the formidable strength required to bring life into the world. Each line narrates a story of resilience, transforming moments of vulnerability into showcases of maternal power. In the celebration of motherhood scars, we honour the remarkable strength that women possess, acknowledging their ability to endure, overcome, and emerge as the embodiment of unyielding courage. #scarsarebeautiful
Brands
Reliance Retail FY26 revenue rises 11.8 Per Cent to Rs 3.7 lakh crore
Q4 revenue up 11.1 Per Cent, hyperlocal orders surge 4x, PAT steady
MUMBAI: Reliance Retail isn’t just ringing up sales, it’s ringing doorbells faster than ever. Reliance Retail Ventures Limited (RRVL) reported a steady FY26 performance, with growth powered by store expansion, a sharp surge in hyperlocal commerce, and consistent traction across grocery, fashion and jewellery. For the full year, revenue rose 11.8 per cent year-on-year to Rs 3,70,026 crore. In the January–March quarter, revenue from operations climbed 11.1 per cent to Rs 87,344 crore, up from Rs 78,622 crore a year earlier.
Operating performance remained stable, with Q4 EBITDA inching up 3.1 per cent YoY to Rs 6,921 crore from Rs 6,711 crore. However, quarterly profit after tax held steady at Rs 3,563 crore. For the full fiscal, PAT grew 11.7 per cent to Rs 13,842 crore.
Expansion remained a key lever. RRVL added 1,564 new stores during FY26, while simultaneously scaling its digital and hyperlocal commerce play. The latter emerged as a standout, with daily orders surging more than fourfold year-on-year in Q4, underlining a clear shift towards faster, localised fulfilment.
In grocery, large-format stores maintained momentum, aided by festive demand and the expansion of Smart Bazaar, which crossed 1,000 stores. Promotional campaigns such as ‘Full Paisa Vasool’ delivered record results, with sales rising 26 per cent YoY.
Digital commerce also picked up pace. JioMart added 5.8 million new users in Q4, nearly doubling its registered base year-on-year. Hyperlocal orders grew 29 per cent sequentially and over 300 per cent annually during the quarter.
Fashion and lifestyle saw steady traction. Ajio recorded a 23 per cent YoY rise in average bill value, while fast-fashion platform Shein crossed 11 million app installs, scaling rapidly with expanding product lines.
The jewellery business added further shine, with average bill value jumping 53 per cent YoY, largely driven by rising gold prices and sustained consumer demand.
Commenting on the shift, RRVL executive director Isha Ambani said hyperlocal commerce has become a structural growth driver, with orders rising more than fourfold over the year.
Looking ahead to FY27, the company is betting on technology to deepen engagement. The focus, Ambani noted, will be on AI-led merchandising, sharper pricing strategies and disciplined execution turning scale into sustained customer value.
In short, the carts are fuller, the clicks are quicker, and the next phase looks less about reach and more about precision.
