MAM
Juicy Chemistry partners with Assiduus Global Inc.
Mumbai – Juicy Chemistry, a leading certified organic skin, hair, personal care, and makeup brand, announced its partnership with Assiduus Global Inc., an AI-powered cross-border e-commerce accelerator. As part of this strategic alliance, Juicy Chemistry will leverage Assiduus Global Inc.’s cutting-edge technology and expertise to expand its presence into new markets, particularly in the United States and the United Arab Emirates.
Founded in 2018, Assiduus Global Inc. is a trusted partner for leading brands seeking to tap into the vast potential of cross-border e-commerce. Their comprehensive suite of solutions includes regulatory compliance, data-led demand generation, integration across multiple marketplaces, inventory planning and fulfilment, and access to buyer data and analytics. With a successful track record of managing over $350 million in gross merchandise value (GMV) globally for clients, Assiduus Global Inc. is the perfect partner for Juicy Chemistry to scale up its online presence and reach a wider audience.
Established in 2014, Juicy Chemistry is present across more than 15 countries. Currently, the startup exports its products to 20 different countries and maintains seven distribution channels in nations such as South Africa, Nepal, Australia, France, the US, and Singapore.
With Assiduus Global Inc.’s platform, Juicy Chemistry will be able to seamlessly integrate with various marketplaces such as Amazon, eBay, Walmart, and other popular channels, resulting in increased visibility, higher conversion rates, and improved customer satisfaction.
“At Juicy Chemistry, we believe in empowering consumers with the purest and most effective organic products that enhance their overall wellbeing,” said Juicy Chemistry founder and CEO Pritesh Asher. “Our partnership with Assiduus Global Inc. represents another significant milestone in our journey to make high-quality organic skincare accessible to millions of people around the globe.”
Assiduus Global Inc. founder & CEO Dr Somdutta Singh said, “Assiduus Global Inc. is proud to be the catalyst behind Juicy Chemistry’s global expansion. Our partnership signifies our commitment to revolutionising cross-border e-commerce. We are excited to empower Juicy Chemistry to bring their organic skincare to new corners of the world, making wellness and beauty accessible to all.”
Assiduus Global Inc.’s advanced analytics capabilities will enable Juicy Chemistry to gain valuable insights into consumer behaviour and preferences, allowing the brand to optimize its product offerings and marketing strategies.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
