MAM
JUICE Cosmetics unveils ‘Wish A Color, We Deliver’ Nail Polish contest
Mumbai: JUICE Cosmetics, the brand with the most innovation in the beauty and cosmetic landscape, is thrilled to announce its latest contest ‘Wish A Color, We Deliver’ Contest in celebration of a decade of manufacturing. This exciting initiative marks their commitment to delivering top-quality beauty products. JUICE Cosmetics has embraced a self-test with the challenge, pledging to seamlessly deliver the desired colour of nail polish.
JUICE Cosmetics project lead Amrit Kamra said “As we celebrate our remarkable decade-long journey, our strong national presence spanning 510 cities and towns in India, coupled with our integrated research, manufacturing, and distribution facility demonstrates our competence in crafting any colour of nail polish that our consumers desire.”
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The concept behind the contest is simple. Participants are encouraged to unleash their creativity by submitting entries or photos of the most random things, challenging JUICE Cosmetics to create a nail polish shade inspired by their selection. To participate, users can simply scan a QR code or visit the contest page on the website. Upon scanning the QR code, users are directed straight to the submission process, where they can easily upload their photo, to complete their entry.
Every 15 days, 10 lucky winners will be randomly selected to receive exclusive JUICE hampers containing their custom-created nail polish shade. Additionally, one lucky MEGA winner will be crowned the FACE OF THE BRAND 2024. They will be featured in JUICE Cosmetics’ promotional campaigns and invited to their events. Stay tuned for the announcement of the winners, set to be revealed on their Instagram and Website.
JUICE Cosmetics is dedicated to empowering women through the creation of elegant makeup that amplifies natural beauty. Their products are crafted with high-quality, multitasking natural ingredients to accentuate your features. With a distribution network spanning 21 states and over 30,000 retail outlets across India, plus a strong online presence, JUICE Cosmetics is committed to serving customers nationwide.
MAM
Sameer Nair shares heartfelt note as he exits Applause Entertainment
After nine years building the streamer’s content engine, one of India’s best-known TV men is moving on
MUMBAI: Sameer Nair is out. The chief executive of Applause Entertainment, the content studio backed by Kumar Mangalam Birla’s media empire, has announced his departure after nearly nine years at the helm, closing the chapter on one of Indian entertainment’s more quietly consequential careers.
Nair, who built Applause from the ground up in its current avatar, oversaw a slate that spanned Indian originals and international adaptations, threading together a hub-and-spoke business model that partnered with streaming platforms, broadcasters and production houses alike. The results were uneven, as they always are in content, but the ambition was not.
In a post on LinkedIn, Nair was generous to his outgoing patron. He thanked Birla for being an “inspirational boss and a great patron of the arts,” and signed off with a cheerful “Au Revoir” and a promise to remain Applause’s biggest cheerleader. Whether that sentiment survives the next chapter remains to be seen.
No successor has been named. Applause Entertainment did not immediately comment.
Nair built the machine. Now someone else has to run it — and in a streaming market that is simultaneously consolidating and convulsing, that is no small ask.
