MAM
Jon Austin and Kate Stanners appointed as Jury Chairs for ABBY One Show Awards 2024
Mumbai: Jon Austin, Co-founder of Supermassive, Sydney Australia, and Kate Stanners, Chairwoman and Global Chief Creative Officer, Saatchi & Saatchi have been appointed as Jury Chair of Branded Content & Entertainment category and Jury Chair of Film Cinema Digital OTT (above 1 min duration) category respectively, at The ABBY One Show Awards 2024.
Jon Austin, Co-founder of Supermassive has been appointed to the Jury of ABBY One Show Awards 2024 to chair the Branded Content & Entertainment category
Co-founder of Supermassive, Jon is a creative leader whose work has been recognized at every major advertising awards show in the world for PR, entertainment, social and influencer, music, media, and audio. Prior to co-founding Supermassive, Jon was the Executive Creative Director of Host Havas Australia. With over 15 years of work experience, Jon has helped numerous ambitious and iconic brands achieve amazing things.
With a background in commercial music, which saw Jon playing on stages around the world, his passion for popular culture has helped him accrue far more interesting accolades than the usual industry fare. His creations, a true crime podcast for the AFP, and a Christmas carol charted at #1, with the carol still being taught in NZ schools.
Jon’s modern contributions to the tourism industry are significant. He launched a world-first gamified model of ecotourism, that has been praised by global policymakers as a tourism game-changer. Jon also created a global brand platform for Tourism Fiji that brought new levels of authenticity and visitors to the islands. A writer of two Gold Albums, Jon has also helped get a five-year overdue release date from George RR Martin for Winds of Winter.
Kate Stanners, Chairwoman and Global Chief Creative Officer of Saatchi & Saatchi joins ABBY One Show Awards 2024 as Jury Chair of Film Cinema Digital OTT (above 1 min duration) category
Kate Stanners is Chairwoman and Global Chief Creative Officer at Saatchi & Saatchi. Having been at Saatchi & Saatchi for 18 years, she has been pivotal in transforming the agency. By harnessing the unreasonable power of creativity, Kate has driven the agency’s spirit of Nothing Is Impossible to deliver impossible outcomes and revolutionize clients’ businesses.
Based at Saatchi & Saatchi’s London headquarters, Kate oversees Saatchi & Saatchi’s creative output, the creative talent of the network, and global clients that include Visa, UBS, Beiersdorf, and Deutsche Telekom to name a few. Prior to Saatchi, Kate was a Founding Partner of the groundbreaking agency, St Lukes in 1995 – famous for its revolutionary working practices, as well as progressive work.
Recognized as one of AdAge’s ‘Women to Watch’, she also sits on the customer experience council of the V&A museum and was honored to be made President of D&AD in 2019. She is a member of WACL, an association for the most influential women in the UK Communications industry.
The Abby One Show Awards 2024 will be held on the 29, 30, and 31 May during Goafest 2024.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
