MAM
‘Join the WROGN Tribe’, invites Virat in the new WROGN brand film
MUMBAI: The new brand film from WROGN, the lifestyle menswear fashion brand curated by ViratKohli,has the daring tough cricketer inviting the youth to join the WROGN tribe! The film captures the enigmatic and rebellious youth spirit, as they break the rules and shatter stereotypesto become a part of the ‘WROGN tribe’. The film cohesively captures the quirky yet strategic positioning of the young fashion brand.
Anjana Reddy, CEO of Universal Sportsbiz Pvt. Ltd. (USPL) says, “The new campaign encourages the youth to be part of the WROGN community, the WROGN tribe,andstand out unafraid, living life as an adventure with thefree spirit that the brand represents.”
The new campaign captures attention with manifestations of individuality, speaking to the ‘misfits’ and calling them to become part of the ‘WROGNtribe’. Evoking a sense of freedom from the routine, with an employee walking into a corporate office in sandals and sporting a green Mohawk, a skater falling ViratKohli encourages the youth to be relentless in their determination to be independent, different and unapologetically themselves. Disruptive scenes of a corporate employee walking into office with a green Mohawk, a skateboarder practicing to perfect a stunt move even as he falls multiple times and more such situations culminate in an invitation to join the WROGN tribe and be free!
Released on September 7th, the campaign has already garnered over a million views with the high level of positive energy promising to inspire the audience!
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
