MAM
John Abraham to endorse Philips’ Grooming Range
MUMBAI: Entertainment marketing firm, Go Fish Entertainment, has roped in Indian actor, John Abraham, as the brand ambassador for Philips.
Abraham will endorse the electronics company‘s Grooming Range for men.
The ad campaign is directed by Tarun Mansukhani and presents five different looks of the actor.
The concept of the campaign highlights the special features of the products in a story format and presents Abraham sporting various styles.
Go Fish Entertainment director Sajay Moolankodan says, “Relevant celebrity associations play a very important role in a brand‘s success. John Abraham is a style icon who is known for his individual style. Infact ss soon as, we got a mandate from Philips on having a celebrity for this category, we were clear that John Abraham was the perfect choice to endorse Philips Grooming Range and take the brand‘s success to a newer height.”
Abraham adds, “I always associate with products and brands which compliment my personality. I have always used Philips styling products and am thrilled to be associated with the launch of Philips Grooming Range in India.”
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
