MAM
Joginder Rana named as CASHe vice chairman & MD
Mumbai: AI-driven financial wellness platform CASHe is prepping up for its next phase of growth with a series of key leadership appointments. To this effect, the company has appointed Joginder Rana as the vice-chairman and managing director, Dhruv Jain as chief executive officer, while the incumbent chief technology officer, Yashoraj Tyagi, has been appointed as the company’s first chief business officer.
“The key leadership appointments will play a crucial role in driving the company’s expansion plans. The new team will work closely with Joginder Rana to help CASHe realise its 3.0 vision of becoming the go-to financial platform for the millennial and Gen Z cohort,” the company said in a statement on Friday.
“We have been ramping up our efforts to piece together a best-in-class team to demystify credit and credit rating systems thereby making financial inclusion possible to all. The company is now in a position to make a better life for everyone by expanding its financial products to cover the entire gamut of needs of its customers,” stated CASHe founder-chairman Raman Kumar. “Joginder, Dhruv, and Yashoraj supported by a young and talented team of professionals will catapult CASHe into becoming the financial platform of choice for all,” he added.
Rana, a veteran banker, brings in over three decades of global and domestic experience in the banking & ITES industry essentially covering wholesale, retail, rural & FI banking. His previous stint was the MD of Bank of Baroda Global Shared Services, a wholly-owned subsidiary of Bank of Baroda. He has also held senior management positions in leading banks such as RBL Bank, and Citigroup. He holds a distinguished academic background as an all-India rank holder in CA, ICWA and CS. He is also a Certified Fraud Examiner (CFE) from the USA.
“I am excited about joining CASHe, an incredibly well-positioned company that can transform financial inclusion in an under-penetrated and under-serviced sector, using its unique and industry-first credit rating and credit decision support algorithms and technology platform,” said Joginder Rana on his new role. “Rapid adoption of digital financial products and evolving consumer preferences are strong drivers of growth in this sector and CASHe is well-positioned to assume market leadership as a FinTech platform of choice.”
Dhruv Jain who joins as CASHe’s CEO brings over three decades of extensive experience in all facets of corporate finance, having worked with large domestic and multinational conglomerates. Most recently, he was MD – CFO with Altico Capital India Ltd, an NBFC, where he spearheaded the company’s critical finance functions, including raising debt capital for business growth. Prior to Altico Capital, he held key leadership roles with India Infoline Group, CitiFinancial (part of Citigroup), Bharti Airtel, Kotak Securities and ITC’s financial services group. Jain is a fellow chartered accountant and licentiate company secretary.
“I am excited to join CASHe, as its vision and growth plans align with my passion for financial inclusion of all in a credit under-served environment,” stated Dhruv Jain. “CASHe has a strong business model and I look forward to this leadership role to accelerate growth by expanding its balance sheet and increasing profitability. The company is focused on growing aggressively and I am keen to lead CASHe and fuel its ambitious growth plans”
Yashoraj Tyagi, the youngest CXO level team member, has been appointed as the company’s first bhief Business officer in addition to his current role as CTO. Tyagi joined the company in 2017 as a trainee engineer, straight from BITS Pilani and soon rose to become the CTO post his masters in financial engineering from the University of California at Berkeley. His experience in data sciences/AI and product management will ensure that the company is at the forefront of innovation and excellence. His expanded role will focus on bringing out innovative financial products that are inclusive and expansive besides striving for tech and business focussed alliances that are key to CASHe’s long-term growth and success.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
