Jockey teams up with Disney and Marvel for character apparel range

MUMBAI: Looks like superheroes and cartoon icons are trading capes for comfort. Jockey is bringing some of the world’s most recognisable characters out of comic books and animated films and into wardrobes, as the brand joins hands with Disney Consumer Products India for a new character-inspired apparel collection.

Page Industries, the exclusive Indian licensee of JOCKEY International Inc., has unveiled a new range featuring characters from Disney and Marvel across innerwear, outerwear and accessories. The collection caters to men, women and children, reflecting the growing influence of pop culture on everyday fashion choices.

The lineup includes familiar faces such as Marvel’s Avengers, Mickey Mouse and Friends, Disney Princess and Frozen, turning some of entertainment’s most enduring franchises into wearable lifestyle products.

The collaboration reflects a broader shift in India’s apparel market, where licensed merchandise is increasingly moving beyond children’s wear to appeal to young adults looking to express their interests through fashion. Rather than treating character licensing as novelty, brands are positioning it as an extension of personal identity and everyday style.

Speaking about the launch, Nihal Rajan, Chief Marketing Officer at Jockey India, said the collection aims to combine the brand’s focus on comfort with stories and characters that resonate emotionally with consumers. He added that the range is designed to evoke nostalgia while remaining practical enough for everyday wear.

Echoing the sentiment, Tan Wee, Executive Director, Brand Commercialization at Disney Consumer Products, said Disney’s characters continue to connect with audiences across generations and that collaborations such as this allow fans to bring those stories into their daily lives in new and relevant ways.

The partnership also signals Jockey’s continued push beyond functional essentials into the broader lifestyle segment, where fashion increasingly intersects with entertainment, fandom and self-expression.

The collection will be available through Jockey’s exclusive retail stores, select multi-brand outlets, the company’s online store and leading e-commerce marketplaces, giving fans multiple ways to add a touch of Marvel action or Disney nostalgia to their everyday wardrobe.