MAM
Jivraj9 launches new Masala Tea TVC with Neena Gupta
Ad celebrates perfect spice balance in every cup of chai.
MUMBAI: Jivraj9 just spiced up mornings because when your chai’s balance is off, even grandma’s sleep takes the hit. Jivraj9, a trusted name in Indian spices, has rolled out a fresh TVC for its Masala Tea, starring veteran actor Neena Gupta. The film captures the everyday struggle of getting the perfect spice blend in homemade chai pounding whole masalas, tweaking proportions, timing the boil only to fall short of that ideal flavour.
The ad opens with a young woman grinding spices in frustration. Neena Gupta wanders out, half-asleep, grumbling about her disrupted rest. The granddaughter quips back: “Daadi, you’re worried about your sleep’s balance here I can’t seem to get the balance of masalas right in my chai.” Gupta smiles, hands her Jivraj9 Masala Tea, and the magic happens. One sip later, the young woman beams: “Now the masala’s balance is perfect.” The spot closes with Gupta’s warm sign-off, “Jivraj9 Masala Chai, Masale ka perfect balance.”
Jivraj9 executive directors Pathik Viren Shah and Rushabh Viren Shah said, “Masala chai is more than a beverage, it’s deeply connected to conversations and connections in Indian households. Achieving the perfect spice balance consistently can be taxing. With Jivraj9 Masala Tea, we deliver that accord seamlessly.”
The campaign keeps the spotlight on authenticity, no fancy shortcuts, just a thoughtfully blended tea that brings the same comforting taste to every cup whether you’re a spice-pounding purist or a quick-brew fan. In a country where chai is morning ritual, afternoon therapy and evening bonding all in one, Jivraj9 isn’t selling tea, it’s serving consistency with a side of nostalgia.
Brands
Hyundai Motor India rolls out nationwide AC check-up camp from April 10
Limited-period service drive offers discounts, free checks to beat summer heat
GURUGRAM: Hyundai Motor India Limited has announced a nationwide AC check-up camp, rolling out from April 10 to April 18, as temperatures climb and car cabins begin to feel the heat.
The initiative is designed to keep vehicles cool and customers comfortable, offering a mix of free inspections, discounted services and value-added benefits across Hyundai’s extensive service network in India.
As part of the limited-period campaign, customers can avail a complimentary 30-point vehicle check-up along with a free dry wash. The company is also offering a 15 per cent discount on AC servicing, including gas refills, and similar savings on wheel alignment and balancing. Key AC components such as compressors, condensers and cooling coils will be available at a 10 per cent discount, while value-added services like AC disinfectant treatments and plastic restoration also come with reduced pricing.
The camp will be hosted across authorised Hyundai workshops nationwide, allowing customers easy access to trained technicians, genuine parts and diagnostic support without the usual hassle.
Speaking on the initiative, Hyundai Motor India Limited national service head Nilesh Shah said, “At HMIL, customer satisfaction and convenience remain at the core of our service philosophy. With the onset of summer, we are pleased to introduce our nationwide AC check-up camp to ensure that our customers enjoy a comfortable and hassle-free driving experience. This initiative reflects our commitment to delivering proactive care and enhancing vehicle performance through our strong service network across India.”
With mercury levels on the rise, Hyundai’s timely service push aims to ensure drivers stay cool behind the wheel while also nudging them towards preventive maintenance, a small check today that could save a larger repair tomorrow.
