MAM
JIVA BRINGS YOU LIVE YOGA SERIES ON INSTAGRAM THIS INTERNATIONAL YOGA DAY
MUMBAI: Jiva, the award winning wellness brand from IHCL has curated a one-of-a-kind yoga series for its guests and followers this International Yoga Day. Celebrating Indian wellness traditions, professional yoga practitioners will showcase holistic healing techniques through a three-part virtual wellness series taking place from 19th to 21st June. These experts will take guests through the principles of Ashtanga Yoga – the Eight Limbs of Yoga. Focusing on physical, mental and spiritual well-being, the virtual sessions will be live streamed from some of the most stunning Taj hotels across the country.
The soulful and tranquil ambience of the beach at Taj Fisherman’s Cove makes an ideal location to demonstrate the first few principles of Ashtanga Yoga, focussing on physical well-being. This will be streamed on the 19th of June 2020. Dr. Rajneesh, Ayurveda Physician and trained Yoga expert, will give guests an introduction to Ashtanga Yoga, followed by a discourse on Yama and Niyama and a demonstration of the Pawan Mukta series.
The next part of the series will take place on 20th June at the magnificent Taj Falaknuma Palace. Perched 2,000 feet above the city of Hyderabad, Taj Falaknuma exudes romance and grandeur, blending together colonial and Indian designs with a piece of history. As part of the session, National Gold Medallist in Yoga, Sandeep, will focus on mental well-being, introducing and demonstrating Pranayama, while hosting a discourse on Pratyahara.
The live sessions will conclude on 21st June in Rishikesh, the ‘Yoga Capital of the World’, at the Taj Rishikesh Resort & Spa. Located by the banks of the holy Ganga and at the foothills of the Himalayas, the hotel is the perfect location to celebrate International Yoga Day. The last session on spiritual well-being will be hosted by Yoga instructor, Kapil Kumar, who will briefly introduce Dharana and Dhyana, before moving on to meditating on the banks of the Ganga. The three-part series will end with a Ganga Aarti.
Each of these three sessions will be hosted live on Taj’s official Instagram handle at 5:30 PM from 19th-21st June. They will last for close to 30 minutes, and are open to all participants.
Follow the brand page here to find the pathway to health. Please turn on notifications to get real-time updates about the series.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
