Ad Campaigns
JioStar launches ‘Yahaan Sab Possible Hai’ campaign for Tata IPL 2025, cricket icons take centre stage
MUMBAI: India’s cricket carnival is back with a bang as JioStar has unveiled its sizzling new campaign for the eighteenth edition of the Tata IPL. The official broadcast partner is pulling out all stops with its provocative new tagline ‘Yahaan Sab Possible Hai,’ promising fans a roller coaster of cricketing drama.
The campaign has hit the ground running with a star-studded lineup featuring the who’s who of Indian cricket. From Chennai’s evergreen mastermind MS Dhoni to Mumbai’s beloved Rohit Sharma, the advertisements have packed more star power than a galaxy.
“At JioStar, we believe in limitless possibilities,” said JioStar marketing head sports Vikram Passi, clearly bowled over by his own creation. “‘Yahaan Sab Possible Hai’ isn’t just a campaign — it’s a tribute to the passion, energy, and dreams that define this tournament. For 18 years, it’s been more than just cricket; it’s been a cultural force, uniting millions and bringing the nation to a standstill. This season, our campaign reflects this reality, ensuring every viewer — wherever they are — feels the power of what’s possible.”
The network has already unleashed three films that have set tongues wagging. ‘Goat vs Yoat’ pits the legendary Dhoni against Rajasthan’s skipper Sanju Samson in a cheeky debate about young sensation Vaibhav Suryavanshi.
“The Tata IPL has consistently been a springboard for talent over the years where we have seen many emerge on the big scene by helping their respective teams to the title. Winning this league is no mean feat but the fact that a teen like Vaibhav can also stake a claim to fame based on sheer talent is the charm of the league,” said Dhoni, for whom screen time is as easy as keeping behind the wickets after so many years of facing the camera.
“While winning the IPL is a dream, what I truly cherish is how the league gives us a chance to showcase our skills,” said Samson, clearly relishing his screen time with the CSK legend.
Mumbai Indians’ stars Rohit Sharma and Hardik Pandya feature in the aptly named ‘MI6 Possible’, a playful nod to the franchise’s quest for a record-extending sixth title. The film cheekily celebrates the camaraderie behind the team’s trophy-laden cabinet.
“Being a part of Mumbai Indians has always been an honour, and this new campaign film is a take on the belief that exists between us in the team and it’s that very spirit that’s helped us become one of the most successful teams in the league. It’s all in good fun, but the focus always is on contributing to the team’s success,” effuses the RoHitman.
“We wear the Mumbai Indians badge with immense pride,” gushed Pandya, who’s taken over the captaincy reins this season.
The third film follows RCB’s poster boy Virat Kohli experiencing cosmic coincidences with the number 18 during a café visit with his manager. The numerical omens have Kohli fans salivating at the prospect that this might – finally – be RCB’s year to lift the elusive trophy.
With half the franchises flaunting new skippers and revamped squads, the tournament promises more twists than a Bollywood blockbuster – fitting, as famed director Nitesh Tiwari of Dangal fame has helmed some of the campaign films.
The Tata IPL 2025 kicks off next month, and if JioStar’s fun campaign is anything to go by, cricket fans are in for an absolute treat. Yahaan sab possible hai, indeed!
To watch the MS Dhoni-Sanju Samson film click here
To watch the Rohit Sharma, Hardik Pandya and Suryakumar Yadav film click here
To watch the Virat Kohli film, click here
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
