MAM
JioHotstar taps Vedviyas Sridhar to steer south marketing push
CHENNAI: JioHotstar has handed the marketing reins for southern India to Vedviyas Sridhar, appointing him director – marketing (south) and basing him in Chennai. The move signals a sharper regional push as the streaming platform looks to deepen reach, amplify content visibility and accelerate audience engagement in one of its most competitive markets.
In his new role, Sridhar will lead marketing strategy across the southern states, shaping brand narrative, driving regional campaigns and translating marquee content into sustained subscriber traction for one of India’s most influential digital entertainment platforms.
Sridhar brings more than 14 years of experience spanning product marketing, brand management, content strategy and digital acquisition. He steps into the role from within the organisation, having most recently served as associate director – marketing at Hotstar, where he was closely involved in high-impact platform and content-led campaigns.
Before Hotstar, Sridhar held senior marketing roles at ZEE5, The Hindu Group and Hinduja Tech Limited. Across these stints, he led national and global programmes, oversaw digital product launches and worked on brand transformation initiatives cutting across media, technology, FMCG and SaaS. An alumnus of IMT Ghaziabad, he is widely regarded for blending consumer insight with data-led decision-making and tight execution.
The appointment comes as JioHotstar sharpens its focus on regional storytelling and scale-led growth. With competition intensifying and audiences fragmenting, the south is no longer a market to serve-it is one to win.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
