Brands
Jigsaw collaborates with Mankind Pharma’s Prega News
Mumbai: Jigsaw Brand Consultants, a leading player in the world of brand strategy and design, is delighted to announce an exciting collaboration with Prega News, a trusted name in women’s healthcare, to introduce two groundbreaking products: PregaHope and PregaHappy.
With its holistic and integrative approach, Jigsaw Brand Consultants had been mandated to create extension brands for the Prega News Portfolio by Mankind Pharma. This included the strategic direction for the brand architecture, identity packaging and communication design for the new brands.
“While creating extensions for the PregaNews brand, we did a deep consumer research to understand the needs women have around preconception, conception and pregnancy and the possibilities for new products and solutions to make her life easier. We found a lot of exciting possibilities and our product and brand recommendations were based on that” says Rutu Mody-Kamdar, Founder, Jigsaw Brand Consultants. Based on insights, Jigsaw built a brand architecture and extension strategy and built Prega as a masterbrand and created sub-brands such as PregaHope (pre-conception vitamins and lubricant) and PregaHappy (post conception stretch mark cream).
The new range of brand extensions were unveiled by Bollywood actress Sonam Kapoor in an illustrious launch ceremony in Mumbai.
About the range developed by Jigsaw Brand Consultants for Prega News:
● PregaHope Preconception Tablet for the Pre-Conception Phase supports the body in conceiving with the help of iron and folic acid tablets.
● PregaHope Fertility Lubricant in the Preconception Phase helps couples to conceive.
● PregaHappy Anti Stretch Mark Cream, has been introduced to reduce stretch marks and itching during the Prenatal and Post-Natal phase.
Mankind Pharma associate vice president – sales & marketing Joy Chatterjee said, “Prega News has been a trusted pregnancy detection partner for countless women for the last 13 years, and with a 99 per cent accuracy rate, Prega News is the leading in the market with 85 per cent share. We are truly excited about the new product expansion and the positive impact it will have on expectant mothers. The products have been crafted finely following years of research to ensure a smooth pregnancy journey at every stage whether it is pre, during or post phase. We are also excited about our collaboration with Team Jigsaw to bring this brainchild to execution and how they bring with them an ocean of experience in this space. They understand the consumer as well as the science of design and communication: especially one that is as intimate as ours. I am delighted to have found partners in them and look forward to the value they bring to the Prega News table.”
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
