MAM
Jayesh Gadodia joins Faber-Castell as CFO
NEW DELHI: Faber-Castell India, a leading stationery brand, has appointed Jayesh Gadodia as the chief financial officer. In his new role at Faber-Castell, Gadodia would be responsible for Finance, Accounts, and Commercial & IT verticals across India. Before joining Faber-Castell, he was associated for a short stint with Ernst & Young as Consultant. Prior to that he has had successful stints as CFO at Forum Homes and A.P. Moller – Maersk Group in India. He draws around 29 years of extensive experience.
On his appointment, Faber-Castell India Managing Director, Partho Chakrabarti, said “Jayesh joins us during a very crucial time, when all businesses globally are facing challenges caused by Covid-19 to contribute to Faber-Castell India’s success and take the company forward to achieve its goals. His broad experience in Banking & Working Capital Management, Project Management, Management reporting & Accounting, Audits & Control, Tax Compliance and Secretarial & Legal Management will help Faber-Castell reach its goals. We are delighted to have him on board.”
Speaking on his appointment, Gadodia said, “Having worked in various roles in the capacity of a CFO before joining Faber-Castell, enables me to understand many aspects of finance, accounting, capital management etc. deeply. I’m also joining in the times when the world is seeing a pandemic and I believe I can bring my expertise together with a highly motivated and achieving team to turn the crisis into an opportunity.
Brands
Summercool signs 10-episode Teen Taal podcast deal as presenting sponsor
Brand taps content-led marketing with seamless integrations on Aaj Tak show
NEW DELHI: Summercool Coolers has partnered with Teen Taal as the presenting sponsor for a 10-episode podcast series, marking its push into content-led marketing as brands increasingly look beyond traditional advertising formats.
The collaboration with Aaj Tak, part of the India Today Group, aims to tap into the growing influence of podcasts as high-attention platforms where audiences engage more deeply with content.
Instead of standard ad slots, the partnership leans on a content-first approach, with Summercool integrated directly into the show’s environment through studio branding, contextual mentions and visual cues. The idea is simple: be part of the conversation, not a break from it.
Early signs suggest the strategy is working. In the opening episode, the brand is woven into the discussion without interrupting the flow, offering a more natural recall compared to conventional advertising bursts.
Summercool Coolers director finance Abhishek Gupta said, “This partnership reflects our belief in engaging audiences where they are most attentive. By integrating naturally within a compelling storytelling format like Teen Taal, we are able to create authentic connections and drive organic engagement.”
Echoing this, India Today Group Digital CEO Salil Kumar said, “Podcasts today are not just content formats, they are high-attention environments. With Teen Taal, we’ve created a space where brands can participate in conversations, not interrupt them.”
Hosted by Kamlesh Singh, Kuldeep Mishra and Asif Khan, Teen Taal has built a loyal following for its mix of humour, satire and sharp takes on current affairs and everyday culture. That easy, conversational tone makes it a natural fit for brands seeking relevance without being overly intrusive.
With the first episode already live across platforms such as YouTube, Spotify and JioSaavn, the series offers a glimpse into how storytelling and subtle branding can go hand in hand. For Summercool, it is less about cooling the air and more about warming up to a new way of reaching audiences.
