Ad Campaigns
Jaslok Hospital teaches people how to perform CPR on infants
MUMBAI: On World Heart Day, Jaslok Hospital partnered with Dentsu Webchutney, the creative agency from Dentsu Aegis Network, to create an interactive post and teach people the difference between two CPRs.
The post offered a chance to users to not just learn but also practice infant CPR.
Thousands of infants need CPR every year. Delay in help leads to several complications that sometimes even prove fatal. There are many things that could trigger the need of an Infant CPR like choking, suffocation, electrical shock and asthma to name a few. Thanks to movies and media, most people know how to perform a CPR on an adult. However, very few know what to do when an infant needs one. Most people are unaware that adult CPR doesn’t work on infants. In fact, it can be more dangerous than helpful.
Jaslok Hospital and Research Centre COO and CMO George Alex says, “Jaslok Hospital stands for health and wellness. Sometimes it is small things that make a huge difference. We want people to be aware and educated about such things. Infant CPR is one such thing. It has never got much attention and we thought that there’s no better time to talk about it than World Heart Day.”
The interactive post puts users in a situation where an infant named Noni is in dire need of a CPR. The post gives people two choices of CPR – First, adult CPR and the other Infant CPR. Most people opt for adult CPR icon because of familiarity. The post then shows them the right way to perform a CPR on an infant.
Dentsu Webchutney CCO and co-founder Sudesh Samaria adds, “New age parents are very hands on. They are so much more aware and conscious of choices they make for their kids, it is rather surprising that Infant CPR doesn’t get its due even in today’s age. This initiative puts the focus on infant CPR that can save many lives.”
The post is mobile first and is available on both android and iOS devices. It uses different yet relevant technologies on both the platforms. Haptic Feedback Technology is being used on android powered devices, while on iPhone, the technology being used is 3D Force Touch and Pointer Pressure. The technology used almost replicates the real life experience of performing an infant CPR.
Dentsu Webchutney executive vice president Gaurav Soi mentions, “CPR has been a part of popular media. It is great that people know how to perform it on an adult. The biggest misconception however, is that it is the same for everyone. With this initiative, we are trying to debunk that myth. This post busts myths, educates and gives a chance to master the skill, all at the same time.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
