Ad Campaigns
JANMAT ABHIYAAN – A Signature Campaign for better roads in Mumbai
JANMAT, the channel that has changed the way citizens engage with their leaders and make them accountable for their actions is now ready to take on bigger issues. It is launching the JANMAT ABHIYAAN – a movement that involves the citizens of Mumbai to connect with their conscience and join in the fight for justice.
JANMAT has taken upon itself not to stop at only promoting news and views but instead go beyond the obvious. The channel is stepping BEYOND NEWS, to occupy a space that takes the active support of the citizens to change the way governance is handled in India.
The issue at hand for the first salvo is the MMRDA and its inability to manage the roads and public infrastructure in Mumbai. Recently on the channel when MMRDA work at various hot spots was under the scanner, it was found that corruption, sub-standard work, mishandling of funds and laxity in meeting targets was rampant within the organization. In fact, when a Janmat camera team approached a public road repair area to shoot for their story, an engineer forbade the camera team to shoot. Their attitude was that roads were in fact “their own property”.
The plan therefore is to mobilize the people of the city to launch a large signature campaign that will enable the channel to make each citizen a participant in the march for justice. Instead of just reporting news, Janmat and it’s nationwide team of citizens will be plaintiffs in the search for integrity in public servants and public bodies that use public money for their projects.
In the first leg of the Abhiyaan, five mobile groups will travel the length and breadth of the city and collect signatures from citizens. In the second leg, this ongoing campaign will continue and form the basis of a memorandum that will be presented to the Chief Minister.
Launched in November with a vision to empower every Indian, ‘Janmat’ provides an opportunity for a pro-active working for a resolution of issues. India’s first 24-hour views channel, Janmat, makes the audience the hero.
JANMAT ABHIYAAN the voice of the people, alongwith the support of celebrities and leaders will eventually function as an Electronic NGO.
Be a part of the movement. Stand up for your rights!
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For further information please contact:
Rina Dasgupta: 9821142424
Verus Ferreira: 9819510183
Riddhi Kapadia: 9867390985
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
