MAM
Janhvi Kapoor becomes the face of Paree Sanitary Pads
Mumbai: Homegrown personal hygiene brand Paree Sanitary Pads has announced Bollywood actor Janhvi Kapoor as the new face of the brand. The brand has also launched a new campaign featuring Kapoor with its new range of sanitary pads – ‘Paree Super Ultra with Double Feathers’.
With Kapoor coming on board, the aim is to establish the brand’s identity as a young Indian brand disrupting the feminine hygiene market. Through this association, the company aims to reach out to its consumers in more relatable ways, said the statement.
The new TVC is a light-hearted take on the widely used comment – ‘Iskey toh parr nikal aaye’ which a girl gets to hear whenever she challenges societal norms and boundaries. The new communication with Kapoor spins this notion on its head by asking women to not hold back during periods physically or psychologically. It shows Janhvi dancing her heart out even during her periods.
“Janhvi Kapoor is a young & talented actor with a strong connect with youth of the country. As a feminine hygiene brand, we understand the many avatars of the modern Indian woman and provide them with products as per her needs,” said Soothe Healthcare founder and CEO Sahil Dharia. “Janhvi despite being a star comes across as real and relatable which endears her to the girls out there making her a perfect fit for the brand.”
“This association is very close to my heart as it has given me an opportunity to reach out to millions of young girls and encourage them to go ahead and live their life without periods holding them back,” said Janhvi Kapoor. “Because for period problems, you have Paree. Also, since the start of my career, I have always supported Indian brands and it gives me pride to be a part of their journey.”
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
