MAM
JAKKS Pacific, FremantleMedia to develop Family Feud TV games
MUMBAI: JAKKS Pacific, Inc. announced that it has extended its TV Games licensing agreement with FremantleMedia Licensing Worldwide, Americas (the US licensing division of FremantleMedia) to include TV Games GameKey expansion packs for the Family Feud TV Games titles.
The TV Games GameKey expansion packs, based on the classic game show, will offer themed games and additional quiz questions.
The Plug It In & Play TV Games products are gaming systems that contain multiple games in one single controller and plug directly into the A/V jacks of any standard television.
The TV Games GameKey expansion pack is the next-generation innovation for the award-winning TV Games product line. GameKey expansion packs offer users the opportunity to add more games made exclusively for their favorite TV Games controllers, and will cost significantly less than the price of a TV Games unit.
“Our expanded agreement with FremantleMedia seeks to maximize the TV Games brand with the classic game show Family Feud, which continues to be one of the most watched game shows on television. Now families can go head-to-head in their own home with Family Feud TV Games and Family Feud GameKey expansion packs,” said JAKKS Pacific, Inc vice president of Interactive Nelo Lucich.
FLW, Americas vice president licensing David Luner added, “The Family Feud format translates perfectly into a variety of gaming applications. TV Games is an ideal product to experience the show with your friends and family and will help create new generations of fans for one of the greatest game shows of all-time.”
The Family Feud TV Games unit is expected to launch in 2006, with a suggested retail price of approximately $19.99. Family Feud TV Games GameKey expansion packs are expected to hit retail shelves also in 2006.
AD Agencies
Fevicol releases its last ad campaign by the late Piyush Pandey
The adhesive brand’s last campaign by the late advertising legend Piyush Pandey turns an everyday Indian obsession into a quietly powerful metaphor
MUMBAI: Fevicol has never needed much of a plot. A sticky bond, a wry observation, a truth that every Indian instantly recognises — that has always been enough. “Kursi Pe Nazar,” the brand’s latest television commercial, is no different. And yet it carries a weight that no previous Fevicol film has had to bear: it is the last one its creator, the advertising legend Piyush Pandey, will ever make.
The film, released on Tuesday by Pidilite Industries, fixes its gaze on the kursi — the chair — and what it means in Indian life. Not just as a piece of furniture, but as a currency of ambition, a vessel of authority, and a source of quiet social drama that plays out in every home, office and institution across the country. Who sits in the chair, who waits for it, and who eyes it hungrily from across the room: the film transforms this sharply observed cultural truth into a narrative that is, in the best Fevicol tradition, funny, warm and instantly familiar.
The campaign was Pandey’s idea. He discussed it in detail with the team before his death, but did not live to see it shot. Prasoon Pandey, director at Corcoise Films who helmed the commercial, said the team needed five months to find its footing before they felt ready to shoot. “This was the toughest film ever for all of us,” he said. “It was Piyush’s idea, magical as always.”
The emotional weight of that responsibility was not lost on the team at Ogilvy India, which created the campaign. Kainaz Karmakar and Harshad Rajadhyaksha, group chief creative officers at Ogilvy India, described the process as “a pilgrimage of sorts, on the path that Piyush created not just for Ogilvy, but for our entire profession.”
Sudhanshu Vats, managing director of Pidilite Industries, said the film was rooted in a distinctly Indian insight. “The ‘kursi’ symbolises aspiration, transition, and ambition,” he said. “Piyush Pandey had an extraordinary ability to elevate such everyday observations into iconic storytelling for Fevicol. This film carries that legacy forward.”
That legacy is considerable. Over several decades, Pandey’s partnership with Fevicol produced some of the most beloved advertising in Indian history, building the brand into something rare: a household name that people actively enjoy watching sell to them.
“Kursi Pe Nazar” does not try to be a tribute. It simply tries to be a great Fevicol film. By most measures, it succeeds — which is, in the end, the most fitting send-off of all.
