Brands
Jacqueline shines in Lotus Herbals White Glow Vitamin C campaign!
Mumbai: Natural beauty care company Lotus Herbals unveils a new campaign with its gorgeous Brand Ambassador Jacqueline Fernandez, for its WhiteGlow Vitamin C range of skin care products. As the face of the brand, Jacqueline will appear in a high-voltage multimedia campaign which will run across TV, digital, social media platforms and multiplexes PAN India. The new TVC primarily focuses on the newly launched Lotus Herbals WhiteGlow Vitamin C Gel- Crème SPF 20. This unique gel+crème has a non-sticky, lightweight formulation which is packed with the goodness of Yuzu Lemon and Kakadu Plum extracts infused with the power of 100 more Vitamin C. It helps in skin brightening and locks in skin moisture for a fresh glowing appearance. It also reduces dark spots and pigmentation while providing deep hydration and protects the skin from sun damage with SPF 20.
The brand messaging of the new TVC sets out to inform the consumer that all Vitamin C creams are not the same. The film unfolds with Jacqueline and her friend strolling into a cosmetic store looking for a Vitamin-enriched cream that would help remove dark spots. Jacqueline enlightens her friend about the Lotus WhiteGlow Vitamin C Gel Crème a unique innovation that is a special blend of gel + creme that contains 100x more Vitamin C, enriched with Yuzu Lemon and Kakadu Plum extracts. Its non-sticky formula absorbs easily and reduces dark spots giving the skin an amazing glow. The film concludes with Jacqueline reaffirming her trust in Lotus White Glow Vitamin C Gel Crème for her skincare regime.
Expressing his enthusiasm for the latest addition to the WhiteGlow range, Lotus Herbals chairman and managing director Nitin Passi said “Lotus has been an innovator in beauty and we are happy to introduce the unique Lotus WhiteGlow Vitamin C Gel Creme, an innovative extension of our immensely popular WhiteGlow skincare series. Committed to formulating clean & transformative beauty solutions tailored for Indian skin, the WhiteGlow Vitamin C Gel Creme represents a true breakthrough with a unique Gel Creme formulation made to revolutionize the way you experience radiant beauty.”
The brand ambassador for Lotus Herbals WhiteGlow actress Jacqueline Fernandez elaborated, “The last five years of my association with Lotus Herbals has been an absolutely delightful journey. I’m not only their biggest fan but also a very satisfied customer. Once again, they have managed to leave me spellbound with their new and innovative WhiteGlow Vitamin C range and I can vouch it’s going to be a game-changer in the skincare category. Now, get ready to experience a radiant transformation – the natural way. Your skin deserves this nourishing magic!”
As the face for Lotus Herbals WhiteGlow, the stunning actress Jacqueline Fernandez will appear in multimedia campaigns spanning TV, digital, in-store, POP and social media platforms. With its biggest media plan for Lotus WhiteGlow Gel Creme, the brand will run a TVC with Jacqueline, on top-performing GEC channels and Mega Impact properties. Targeting a wider audience the TVC will be aired across top-performing regional channels and shows. The campaign will also run on the brands’ social media platforms including Facebook, Instagram and YouTube. In-store branding and POP will include banners, danglers, table-tops and posters. Additionally, the brand film will play along with movie blockbusters across multiplexes PAN India to attract maximum eyeballs and enhance brand visibility.
Brands
Reserve Bank of India cancels Paytm Payments Bank licence
Central bank cites compliance failures; curbs tighten as wind-up looms
MUMBAI: India’s banking watchdog delivered its sharpest blow yet to Paytm Payments Bank, cancelling its licence and effectively ending its ability to operate as a bank under the law.
The Reserve Bank of India said the entity can no longer conduct banking business under the Banking Regulation Act, citing concerns that its affairs were not being run in the interest of depositors or the public and that it had failed to meet licence conditions.
The move escalates a crackdown that has been building for months. The bank had already been barred from onboarding new customers since March 11, 2022, and later faced restrictions on deposits, credit and wallet top-ups. In January 2024, the central bank ordered it to stop accepting fresh deposits, pointing to persistent non-compliance, including lapses in customer due diligence, use of funds and technology systems.
Operationally, the bank is now on a tight leash. It may process withdrawals of existing deposits and facilitate loan referrals through banking correspondents, but it cannot take fresh deposits.
The central bank said it would apply to the high court to wind up the bank.
Paytm sought to ringfence the fallout. In a regulatory filing, it said the licence cancellation applies to Paytm Payments Bank Limited, a separate entity, and should not be attributed to One 97 Communications. It added that there is no exposure or material business arrangement with the bank and that it operates independently, without Paytm’s board or management involvement.
“As informed earlier, Paytm (One 97 Communications Limited) and its services, which have been operating without interruption, will continue to operate uninterrupted. These include the Paytm app, Paytm UPI, Paytm Gold and all other services offered by its subsidiaries and associated companies,” the company said.
The distinction may reassure users of the app ecosystem, but the regulator’s verdict is unequivocal. After years of warnings, caps and curbs, the payments bank experiment at Paytm is being shut down—decisively, and with little room left to manoeuvre.
