Ad Campaigns
ixigo campaign targets gimmicky travel cash-back schemes
MUMBAI: Leading travel marketplace ixigo has launched new brand campaign, with the slogan #FullPaisaVasool across media.
The campaign empathizes with travelers who receive a lot of cash-back money in their travel app wallets but then feel short-changed when they are not allowed to use most of it on their next transactions.
On ixigo, travellers booking flights cannot only earn ‘ixigo money’ on flight bookings but also spend 100 per cent of their ixigo money balance on their next booking.
Travelers have become disillusioned with gimmicky offers being run by many travel apps. Though a lot of cash-back money is promised, once credited, it cannot be used in totality on subsequent transactions. It also comes with several conditions attached to it. While many people now consider it as the new normal, ixigo’s campaign metaphorically highlights real life situations where the same behavior would be totally unacceptable!
The central theme of the ads is Indian weddings. One situation for instance shows a newly married couple receiving a loaded shagun envelope, only to have most of the cash taken away from them immediately after the on stage photo-shoot. The situations used, then ask viewers the pressing question “Bura Laga?” to reflect upon how people feel when they can only use a small amount of the money from their travel app wallets.
ixigo CEO and co-founder Aloke Bajpai adds, “Gimmicky travel cashback programs should not exist because they hurt the credibility of the entire industry. At ixigo, we believe in transparency as one of our core values, so it was natural for us to be disrupting how loyalty and cash-back works in our industry! We want every traveler to get 100 per cent value for their money by being able to use all the cash-back that they earn on their next flight booking, irrespective of which travel seller they choose to book the ticket from, on our app.”
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Launched in 2007, ixigo is India’s leading travel marketplace, with a user base of over 100 million travellers. ixigo allows you to compare and book from 120+ travel suppliers and OTAs across flights, hotels, trains, cabs and destinations. The company’s investors include Sequoia Capital India, Fosun RZ Capital, SAIF Partners, MakeMyTrip and Micromax.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
