MAM
It’s time to #Gowiththeflow at Aquamagica
MUMBAI: Get ready to soak yourself in some great electronic dance music coupled with uber cool ambience and exciting water rides as the new water nation, Aquamagica brings you DJ Ankytrixx and Madboy/Mink tospin their tracks on 4th October 10:00am to 06:00pm at the water park.
#Gowiththeflow weekender will showcase leading EDM DJ’s performing at the water park with DJ Ankytrixx –winner of the prestigious MyFav Awards for the #DJ of the Year (2013) and #No1 DJ in Electronica (2012, 2013) and Madboy/Mink a funk/nu disco duo featuring the extremely talented Imaad Shah and Saba Azad known for electronica features mashing up electro and funk by incorporating live instruments. Aquamagica will host similar gigs every 1st and 3rd weekend of the month and at the cost of a park ticket, visitors can experience the thrilling water activities and the music event doubling the fun. Water lovers can also experience 14 exciting kinds of water slides and wave pools, including an aqua loop, individual and family slides, natural-light effect rides, rattlers and other water-based entertainment such as a beach front, waterfalls, cabanas, wide selection of F&B options and much more at Aquamagica.
So get into your aqua gears and brace yourself for a water park experience like never before as you visit the hottest water party destination of Mumbai and Pune, Aquamagica.
Located conveniently off the Mumbai-Pune Express Highway, Aquamagica is just a happy drive away from Mumbai and Pune. Its 20 minutes before Lonavala while driving from Mumbai. You can also reach Aquamagica by bus from Mumbai and Pune. There are local trains from Mumbai to Khopoli, and free shuttle services from Khopoli to the park every day at 10am. To book tickets, log on to www.aquamagica.com or call (022) 4213 0405.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
