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IT’S TIME FOR TATA MUMBAI MARATHON 2020
Mumbai: Procam International, pioneers of distance running events in India, today announced the launch of registrations for the 17th edition of Tata Mumbai Marathon (TMM), beginning Friday, 26th July 2019. Asia’s most prestigious marathon will witness 50,000 runners take a step forward in an event that inspires everyone it touches, to #BeBetter. As per tradition, the running extravaganza has set its date for the Maximum City, on the third Sunday of the new year, 19th January 2020.
Unlike any other event in the country, Tata Mumbai Marathon has the privilege of being hosted and launched from the glorious precincts of Raj Bhavan. The Raj Bhavan welcomed to its majestic environs, dignitaries and sponsors of the event including Suprakash Mukhopadhyay Company Secretary, Tata Sons, Ujjwal Mathur-Vice President and Country Head, Tata Consultancy Services, the title sponsors of the event and Anil & Vivek Singh, Promoters Procam International. The first citizen of the state, the Honorable Governor of Maharashtra, Shri. CH. Vidyasagar Rao signed on, as the first participant of TMM 2020.
Honorable Governor of Maharashtra, Shri. CH. Vidyasagar Rao said,”The Tata Mumbai Marathon have grown tremendously over the years and it’s a delight to be the first one to register for this prestigious marathon. The journey of the Mumbai Marathon is truly spectacular which has touched lives of millions of people while synonymously creating fitness conscious society. It has become a single largest fundraising platform which is benefitting thousands of people. The marathon represents the secular and democratic feature of our country.”
He added that, “I have attended all the marathons and the charity events which entitles me to be called as Marathon Man. “
Harish Bhat, Brand Custodian Tata Sons said, “ We are delighted to continue our partnership with India’s premier marathon the Tata Mumbai Marathon. We hope the event is even more enabling, engaging and inclusive. As the largest marathon in Asia, the Tata Mumbai Marathon is where runners, athletes, activists and citizens come converge as the face of new India to the world.”
Ashish Shelar, Sports and Education Minister Maharashtra said, “It is my first event where I am participating as a sports minister of the state and I wish the prestigious Tata Mumbai Marathon a great success. The contribution of the organizers is commendable. It’s a celebration which brings people from different walks of life and the kind of enthusiasm shown by everyone portrays the togetherness and enables the runners to feel and connect with the city of Mumbai.”
Vivek Singh, Joint MD, Procam International said, “The registrations for TMM begin six months in advance to ensure an equal opportunity for all to be a part of this mega event. Each year we strive towards engaging with and inducting new participants into the running fraternity and this year, we look forward to welcoming 50,000 runners at TMM 2020. For 2020, we have the Open 10K exclusively for women and those running for a cause.
Decades ago, when the inaugural edition was announced in 2004, we could hardly imagine a running movement that would sweep across the country. This event has inspired citizens to come together on a common platform, beyond boundaries of sport, religion, race and colour. We are humbled and grateful to our sponsors, partners, city authorities and importantly participants from across India and the world; they have all played a crucial part, in making this event the sporting Festival of Mumbai!”
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Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
