MAM
Home run for Home Credit as Vivek Singh takes charge as CEO
MUMBAI: The credit game just got a power boost. At its board meeting on April 7, 2025, Home Credit India appointed Vivek Singh as its new chief executive officer, marking a strategic move under the TVS Holdings umbrella to chart the next phase of growth. With over two decades of experience across financial services and digital innovation, Singh’s appointment signals a future focused on scale, inclusion, and tech-led transformation.
Known for his hands-on leadership and sharp strategic insight, Singh has previously held senior roles in top financial institutions, steering businesses through periods of exponential growth. As he steps into his new role at Home Credit India, he brings with him a vision rooted in accessibility and responsible lending.
TVS Holdings director K Gopala Desikan, said on this appointment: “Home Credit India has played a pivotal role in advancing financial inclusion across the country. We are confident that Vivek’s deep understanding of the Indian financial landscape, particularly in the consumer & retail finance space, coupled with his proven ability to drive growth and innovation, will be invaluable as we move forward and strengthen the business of Home Credit India and build upon its strong foundation.”
Home Credit India CEO Vivek Singh said, “It’s an honour to lead Home Credit India at a time when technology is revolutionising how we serve customers. I am committed to fostering innovation, enhancing customer experience, and expanding access to responsible credit. Home Credit India’s strong market presence provides a tremendous opportunity to further enhance our offerings, broaden our reach, and drive greater financial inclusion across the country. Together with the team, I look forward to shaping a more inclusive, responsible and tech-forward financial ecosystem in India.”
An MBA with numerous industry accolades under his belt, Singh has earned a reputation for building future-ready financial ecosystems. At Home Credit, he will lead efforts to broaden the reach of affordable credit while ensuring it’s delivered transparently and responsibly.
As the company pivots toward more tech-forward operations, Singh’s leadership is expected to catalyse a new era for Home Credit India one where innovation meets impact, and finance meets inclusivity.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
