Ad Campaigns
iThrive’s new campaign pledges freedom from lifestyle diseases
Mumbai: Ahead of This Independence Day, iThrive has extended its impactful ‘Making the Right Choice’ campaign with a renewed focus on addressing the pressing health challenges faced by India today. Under the theme “Freedom from Lifestyle Diseases,” the campaign aims to educate and inspire individuals to take control of their health through informed lifestyle choices.
India, recognised as the diabetes capital of the world with over 723 million affected, faces a serious health crisis, with 50 per cent of diabetes patients unaware of their condition, according to the International Diabetes Federation 2021. Additionally, the prevalence of PCOS, the most common endocrine disorder among Indian women, poses risks like infertility if not managed. Lifestyle choices significantly contribute to PCOS, and this campaign urges women to take control of their health by making informed decisions.
iThrive founder and CEO Mugdha Pradhan emphasised the campaign’s mission: “At iThrive, we pledge to make India free from lifestyle diseases. This Independence Day, we are committed to guiding individuals towards healthier choices that will liberate them from the burden of chronic conditions. Together, we can build a nation where well-being and vitality are within everyone’s reach.”
Moreover, the campaign addresses thyroid health, a concern for 42 million people in India, often linked to lifestyle factors. By providing education on the importance of thyroid health, iThrive aims to empower individuals to make lifestyle changes that can positively impact their well-being. The campaign also sheds light on Irritable Bowel Syndrome (IBS), which affects four to seven per cent of the Indian population, largely driven by poor dietary choices. Through this campaign, iThrive focuses on the importance of making the right dietary choices to manage and prevent IBS. This Independence Day, iThrive calls upon every Indian to pledge to achieve freedom from lifestyle diseases by making informed, healthy choices.
“Our mission at iThrive is to heal India by guiding individuals towards a healthier lifestyle. This Independence Day, we urge everyone to make the right choices and free themselves from the chains of lifestyle diseases. Together, we can create a healthier, happier nation,” said iThrive head of marketing Sumeet Salve. “The ‘Making Right Choices’ campaign is more than just a message; it’s a movement. We want to empower every individual to take charge of their health by making conscious, informed decisions. This Independence Day, let’s pledge to live healthy and inspire others to do the same.”
iThrive’s “Freedom from Lifestyle Diseases – #MakingTheRightChoice” campaign is a clarion call for every Indian to prioritise their health. This Independence Day, let’s pledge to live a healthy life by making the right choices and joining iThrive in its mission to create a disease-free India.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
