Ad Campaigns
iThrive introduces “Making Right Choices” initiative
Mumbai: iThrive, a pioneering leader in functional nutrition,proudly announces the launch of its new campaign, “Making Right Choices.” This initiative aims to educate individuals about the importance of building healthier lifestyle decisions and how these choices can prevent and reverse chronic health conditions.
Many people unknowingly adopt unhealthy habits from a young age. Often, parents inadvertently introduce their children to adulterated foods, fostering poor dietary choices that persist into adulthood. Despite the abundance of natural, nutrient-rich foods available, consumers are frequently misled by deceptive marketing practices from various brands.
Through this campaign, iThrive will dedicate its efforts to educating the public on how simple changes can lead to a healthier lifestyle. They will be collaborating with brands and influencers to spread the aim of the campaign to masses. The “Making Right Choices” campaign will feature a series of workshops, webinars, and social media activities designed to empower individuals with the knowledge and tools needed to make informed health decisions.
“We believe that awareness and education are the first steps towards a healthier future,” said iThrive founder and CEO Mugdha Pradhan. “Our goal with the ‘Making Right Choices’ campaign is to guide people away from unhealthy habits and towards a lifestyle that promotes well-being and longevity. By addressing the root causes of chronic health conditions and emphasizing the importance of functional nutrition, we can help individuals reclaim their health and lead fulfilling lives. This campaign is not just about temporary fixes but about making lasting, positive changes that will benefit people for years to come.”
India is at the forefront of countries battling non-communicable diseases (NCDs). Conditions such as diabetes, hypertension, thyroid disorders, and gut issues are alarmingly on the rise. iThrive’s vision is to heal the world by creating healthier, happier, and lifestyle-disease-free communities globally. To date, iThrive has successfully worked with clients dealing with over 174 different diseases.
iThrive’s head of marketing Sumeet Salve added, “This campaign is a call to action. We want to inspire individuals to take charge of their health by making conscious and informed choices. Together, we can create a ripple effect that transforms the health landscape of our communities. The ‘Making Right Choices’ campaign is about empowering people with the knowledge they need to make better decisions. We’re not just promoting a healthier lifestyle; we’re building a movement that prioritizes well-being and preventive care. We believe that with the right information and support, everyone can make choices that lead to a healthier, happier life.”
iThrive’s campaign will cover various aspects of healthy living, including diet, exercise, mental wellness, and preventive healthcare. The educational content will be disseminated through multiple channels to ensure broad reach and engagement. Participants will have access to practical tips, expert advice, and interactive sessions to help them make the transition to a healthier lifestyle.
In addition to online activities, iThrive will host local events in major cities across India. These events will provide an opportunity for people to engage directly with health experts, participate in fitness challenges, and experience firsthand the benefits of making right choices. The campaign aims to build a supportive community where individuals can share their journeys, successes, and challenges, fostering a collective movement towards better health.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
