Ad Campaigns
ITC Vivel launches campaign with Kubra Sait for World Equality Day 2019
MUMBAI: This ‘World Equality Day’ ITC Vivel, under its #AbSamjhautaNahin, campaign has partnered with Kubbra Sait for an interesting campaign. Sait can be seen weighing her wants and needs in a beautiful monologue ‘I Want’, echoing the brand philosophy. The monologue is written by Sait herself and the video is conceptualised and produced by Kommune.
With the campaign, ITC Vivel calls for women to ‘uncondition’ themselves – To question time-worn mindsets and the social fabric that tends to stereotype. All in hope to inspire a collective of young individuals to be equality champions and empower others for a more gender-equal India.
The video is designed to celebrate and educate the people about gender equality with the firm belief that no one should have to compromise on their dignity or be discriminated against.
Echoing the sentiment of millions of women, Sait effortlessly talks about things she wants to do in her personal and professional life without being subjected to challenges and dangers of safety, judgment, and discrimination. Kubra’s monologue mirrors the stark reality of our society today and how women in India have to constantly function in a state of vigilance watching out for perceptions being built against them and their choices.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
