Ad Campaigns
ITC Sunfeast Baked Creations’ #Skiptheroses campaign adds a twist to Valentine’s Day
Mumbai: This Valentine’s Day, ITC Sunfeast Baked Creations is set to redefine the celebration of love with its unique #SkipTheRoses campaign. Departing from conventional Valentine’s norms, the campaign invites consumers to indulge in a refreshing and playful experience.
From 7 to 14 February, each day brings a new flavour of love, starting from Rose Day all the way till Valentine’s Day. Each creation is a masterpiece, crafted with love and premium ingredients. The beautiful red, pink and white theme of the collection adds a special touch to these delicious desserts, making it a great way to express love on this special day.
- Valentine’s Cupcake Duo: Indulge in the delightful combination of flavours with Sunfeast’s Valentine’s Cupcake Duo. These moist and fluffy cupcakes come in two irresistible flavors, perfect for sharing with your special someone. Price: ₹343
- Strawberry Tres Leches: Elevate your Valentine’s Day dessert game with Baked Creations’ Strawberry Tres Leches cake. This classic dessert gets a romantic twist with the addition of fresh strawberries, soaking up three types of milk to create a moist and flavourful treat. Price: ₹ 297
- Love Jar: Open the door to a world of deliciousness with this charming jar. Filled with an assortment of decadent treats, it’s a surprise that keeps on giving, perfect for a romantic picnic or a cozy night in. Price: ₹ 297
- Belgian Truffle Cake: Indulge in the richness of Belgian chocolate with Belgian Truffle Cake. Crafted with premium ingredients, this cake boasts a velvety texture and intense chocolate flavour that will surely melt your heart and taste buds. Price: ₹ 893
- Valentine’s Chocolate Bento Cake: This individual-sized chocolate cake is the perfect way to show someone you care. Packed with rich chocolate flavour, and topped with a delicate garnish, it’s a thoughtful and delicious gesture. Price: ₹ 698
- Strawberry Cake with V-Day Coin: Treat your loved one to a taste of romance with Baked Creations’ Strawberry Cake adorned with a special Valentine’s Day coin. Made with real strawberries, this cake is a delightful blend of sweetness and tanginess, symbolizing the essence of love. Price: ₹ 893
(*GST,Packaging and Delivery charges will be over and above).
These delicacies are available on Swiggy and Zomato from 7 February onwards, all the way until 14 Feburary.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
