MAM
ITC Sunfeast Baked Creations announces Milletverse
Mumbai: Sunfeast Baked Creations, ITC’s gourmet bakery and desserts brand, launched Milletverse – an innovative new range of offerings that is an ode to the International Year of Millets, as well as gives consumers the choice of healthy, nutritious snacking options. The Milletverse range offers a variety of millet-based treats, including Finger Millet Caramel Brownie, Dark Fantasy Choco Fill Millet Brownie, Multigrain Millet Wellness Bread and Parmesan & Pepper Millet Sourdough Crackers with Pesto Dip. These delectable options not only satisfy cravings but also provide nourishment to consumers looking for both taste and nutrition.
Each product in the Milletverse range has been thoughtfully curated with the deep knowledge that millets are more than just grains. The range comprises:
1. Finger Millet Caramel Brownie: The brownie is meticulously crafted and combines caramel flavour with finger millet flour’s nutritional goodness. Indulging in this brownie will surely please the taste buds, while offering a guilt treat that supports the health goals of our consumers.
2. Dark Fantasy Choco Fill Millet Brownie: This brownie stands out because of its topping made with Dark Fantasy Chocofill biscuits. It adds a combination of chocolate and crunchy goodness to every bite. The fusion of these textures and flavours coupled with the benefits of ragi millet make it an irresistible and enjoyable addition to millet-based treats.
3. Multigrain Millet Wellness Bread: This delicious and nourishing bread brings a medley of millets and grains in every slice. With jowar, navane, bajra, ragi and quinoa blended together, this bread offers a tasty way to include millets in the daily diet.
4. Parmesan & Pepper Millet Sourdough Crackers with Pesto Dip: These light and crispy crackers are carefully crafted with the goodness of millet and a bold, peppery flavour. Pair them perfectly with the delightful pesto rosso dip. By incorporating millets, these crackers align with Milletverse’s mission of offering healthy treats.
These delicacies are available on Swiggy and Zomato in Bengaluru and Chennai.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
