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Isobar wins digital mandate for Danone India
MUMBAI: Isobar, the digital agency from the house of Dentsu Aegis Network (DAN) India, has been appointed as the digital partner for Danone India. For the record, Danone India is part of the global food product company, Danone, which is dedicated to bringing health through food to as many people as possible. The agency won the account following a multi-agency pitch and will handle the brand from its Mumbai office.
As per the mandate, Isobar India will manage the strategy and implementation of the brand’s social media channels and overall content dissemination on a host of other digital platforms. In addition, the agency will be launching Danone’s ‘One Planet One Health’ initiative in India, via various digital interventions.
Danone India head digital Neharika Talreja said “At Danone, we are passionate about driving our One Planet One Health agenda. We wanted a partner who can balance strategic communication with the creative use of digital. We are excited to co-build this with Team Isobar who brings innovative digital ideas and incisive approaches to create a real impact in the lives of our consumers.”
Isobar India chief growth officer Shekhar Mhaskar added, "We are excited to partner with Danone India at a time when the world needs a bit of additional love and care. Sharing a common vision of bringing a positive change to people’s lives, we look forward to doing some great life-impacting work as an outcome of this partnership.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
