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Isobar to handle Expedia’s social media and ORM account
MUMBAI: Aegis Media’s Isobar has been signed on by online travel company, Expedia, to manage its social media presence in India.
Expedia marketing head Manmeet Ahluwalia said that social media and ORM is perhaps the most important tool for success in today’s digitally connected world specially in their line of business.
“It is core to our marketing strategy and hence we wanted to look for the best agency to partner with. We chose Isobar as they have done some outstanding work in India,” he concluded.
Isobar India MD Shamsuddin Jasani added, “This is a great win for us. We are much exited that the world leader in online travel has appointed us as their social media and ORM agency. Social is a core ingredient for Expedia’s success and isobar will work as the catalyst in achieving this success.”
Expedia recently entered into an exclusive partnership with AirAsia to offer a complete range of value flights, hotels, and holiday options for the Indian consumer.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
