MAM
Isobar India appoints Pragati Rana as senior VP- strategy
MUMBAI: Isobar, the digital agency from the house of dentsu India, has named Pragati Rana as its senior vice president – strategy. As per the fresh mandate, Rana will head strategy for Isobar India and build an integrated planning team under her.
Prior to this, Rana was general manager- Strategy & Operations at dentsumcgarrybowen (dentsuMB) India. Armed with more than 10 years of experience, Rana has won over 50 industry accolades for her work, which includes Vice Media’s 8-bit Journo, Sony Pictures’ Angry Islands, MIB Agent Incognito, Thappad’s The Most Reported Trailer, Early Salary’s Month End Collection, Big FM’s Pride from Home campaigns, to name a few.
In her previous stints, Rana has worked across categories such as food, haircare, entertainment, technology, start-ups, automobile, and finance. Additionally, she has worked on brands like P&G, Complan, Heinz Ketchup, Tata Salt, Vespa, Honor mobiles, MTV, Big FM, Sony Pictures, and Early Salary. Her integrated experience comes from amalgamating learnings of brand building from mainline agencies like Leo Burnett and coupling them with learnings on new-age brand fluidity from digital agencies like Dentsu Webchutney and dentsuMB India. She has also spent some time on the client-side as part of the marketing team in GlaxoSmithKline.
Isobar chief operating officer Gopa Kumar said, “Isobar India is poised to become an innovation-first, fully integrated digital agency. We want people who not only understand the world of digital but also the world of brands and the world of the future, which is innovation, Pragati fits right in.”
Isobar chief business officer Rahul Vengalil added, “The future of advertising is bringing together brand thinking & digital thinking to create an experience economy. Pragati, with her experience and vision of creating a new age planning team, would help us to be the pioneers in this journey of creating an experience economy.”
Elaborating on her new role, Pragati Rana said, “An agency is future-ready when digital people can think of brands, and when brand people can think of digital and when both can think of the future – culture and innovations. My task is to help in creating a new species of mutant planners who can think of culture, brand as well as digital, social, and innovations. I’m super excited about this task. Isobar India has a very ‘actively progressive’ culture built by the leadership team where people aren’t just open to learning but actually look forward to it. I, too, am looking forward to partnering with Isobar India in its upwards and onwards journey.”
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
