MAM
ISL 2020: Hyderabad FC welcomes Vijay Sales as associate sponsor
NEW DELHI: Electronics retail chain Vijay Sales has come on board as Indian Super League (ISL) side Hyderabad FC’s associate sponsor for the 2020-21 season.
The association will see Hyderabad FC sport the Vijay Sales logo on all of their match jerseys throughout the ISL campaign.
Vijay Sales director Nilesh Gupta said, “This is our first association with sports and we are extremely happy to partner with Hyderabad FC. The club’s vision is impressive and with Telangana and AP being some of our key markets, we are confident this partnership will take us closer to our customers in this region.”
HFC co-owner Varun Tripuraneni said, “We are delighted to have on board one of the leading retail brands in the country. With the great presence of Vijay Sales in our region, this partnership will give us an opportunity to build some meaningful campaigns in the region and make it a win-win partnership for both brands. We wish this partnership is just a start of a much larger association in the years to come.”
“Creating this partnership was very rewarding as this is Vijay Sales’ first foray into sport and we at Creatigies believe this will be the perfect start where VS will see great value from such marketing endeavours,” said Creatigies Communications founder-MD Navroze D Dhondy.
With a product range of over 3,500 products and with a presence of over 100 stores across the country, Vijay Sales has emerged as one of the largest retail chains in the country. In 2019, Vijay Sales acquired a chain of consumer durable retail stores in Telangana and Andhra Pradesh under the name of TMC (Tirumala Music Center) and has now re-branded TMC to Vijay Sales.
MAM
Borzo appoints Darryl Dias as India country head
India drives 65 per cent GMV, 75 per cent deliveries, 40,000 plus partners.
MUMBAI: When deliveries pick up speed, leadership tends to follow suit and Borzo is clearly shifting gears in India. The global intra-city delivery platform has appointed Darryl Dias as country head for India, underscoring the market’s outsized role in its global business. India currently contributes nearly 65 per cent of Borzo’s global gross merchandise value and over 75 per cent of its total deliveries, making it the company’s largest and fastest-growing market.
Dias steps in with over 15 years of experience spanning operations, business strategy and product development. His mandate is straightforward but expansive: accelerate growth, sharpen operational efficiency and deepen Borzo’s footprint in India’s increasingly competitive on-demand delivery ecosystem.
The scale is already significant. India accounts for close to 90 per cent of Borzo’s active global customer base, supported by a network of more than 40,000 monthly active delivery partners. The company is clocking an average quarterly GMV of around Rs 500 million in the country, driven largely by SMEs alongside rising demand across food, grocery and retail segments.
Before joining Borzo, Dias co-founded Magenta Mobility, where he worked on building technology-led systems within India’s electric mobility space. His earlier stint at Abus Kransysteme GmbH added cross-functional experience across technical and commercial operations.
The timing of the appointment is telling. Borzo is betting on India not just as a revenue engine but as an innovation hub, with plans to double down on AI-led route optimisation, fraud detection and customer experience enhancements. The focus will also be on expanding into high-growth urban clusters while strengthening its delivery partner network.
As hyperlocal and same-day delivery edge closer to becoming baseline expectations especially for SMEs Borzo appears to be positioning itself as infrastructure rather than just a service.
In a market where speed is currency, the message is clear, India isn’t just part of the journey, it’s driving the route.
