Brands
Isha Tiwari joins Google as DV360 lead after three years at The Trade Desk
Adtech professional brings programmatic media and client experience to new role
NEW DELHI: Isha Tiwari has joined Google India as DV360 lead, marking her return to the company after a three-year stint at The Trade Desk.
Tiwari announced the move on LinkedIn, saying she was excited to take on the new role. She also thanked Ashwini Dayal for helping facilitate the transition and welcoming her to the team.
She joins Google after spending three years at The Trade Desk, where she most recently served as account manager from March 2025 to July 2026. Before that, she was business development manager at the adtech company.
Tiwari’s earlier experience includes roles at EssenceMediacom India and Essence, where she worked across media activation, programmatic buying and campaign execution.
Her experience at Essence included working on paid media for brands and products across Google Search, Google Play, Pixel, Fitbit, YouTube, Workspace and Android. She also managed paid social and YouTube campaigns, worked on testing and optimisation, and led a two-member team.
Earlier in her career, Tiwari worked as a media activation executive at Essence, handling programmatic and direct buys, supplier relationships and campaign execution. Her portfolio included Google products across India, Southeast Asia and Japan, as well as OTT, audio and digital publishing partnerships.
She began her career at Merkle Sokrati as a business analyst, where she worked on programmatic media buying across platforms including DV360, MediaMath, The Trade Desk and Adobe Advertising Cloud.
In her new role at Google, Tiwari will focus on DV360, Google’s demand-side platform for programmatic advertising, bringing together her agency and adtech experience as she takes on the next chapter of her career.
