MAM
ISA global CEO conference 2022 focuses on VUCA 2.0
Mumbai: The Indian Society of Advertisers (ISA) is organising the third edition of The ISA Global CEO Conference on ‘VUCA 2.0: Transforming Organisations and Brands.’ The conference is scheduled for 22 August 2022 at ITC Grand Central, Parel, Mumbai.
VUCA 2.0 is characterised by incredibly high volatility, tremendous uncertainty, huge complexity, and unfathomable ambiguity.
This conference will focus on addressing the issues faced by organisations and brands with inputs from experts featuring a galaxy of global and Indian CEOs.
Some of the distinguished keynote speakers include: Unilever PLC chief people & transformation officer and Hindustan Unilever (Live Virtual) chairman Nitin Paranjpe; World Federation of Advertisers (WFA) president and Mastercard (Live Virtual)-healthcare division’s chief marketing & communications officer and president Raja Rajamannar; and Procter & Gamble Company chief operating officer Shailesh Jejurikar. Their keynote speeches will be related to different aspects of the conference theme.
In addition to this, the half-day conference will also feature a panel discussion by distinguished Indian CEOs giving an Indian perspective on the conference theme. The half-day event is also expected to have senior management from marketing, media, and creative agencies and leaders who are driving a transformational change agenda in their businesses in attendance.
Speaking about the idea behind this year’s theme, Raymond Lifestyle CEO and ISA chairman Sunil Kataria said, “Change is going to be our only constant and the landscape we work in is shifting continuously. Every change sows the seeds for a greater transformation, provided we are able to navigate through it as compared to being overwhelmed by it . With the best minds in the industry coming together for this conference, we hope to find some answers and return richer with valuable insights.”
AD Agencies
Havas Media Network India names Archana Aggarwal chief growth officer
The appointment comes as the network accelerates its integrated, data-led push across one of its top ten global markets.
MUMBAI: Havas Media Network India is moving fast, and it wants someone who can move faster.
The network has appointed Archana Aggarwal as chief growth officer, tasking her with driving the new business agenda and deepening client partnerships across Havas Media, PivotRoots, Havas Play and Arena Media. Based in Gurugram, she will report to Mohit Joshi, chief executive of Havas Media Network India.
Aggarwal arrives with more than two decades of media and marketing experience, most recently as vice-president of media at Airtel, where she led integrated media strategies tied to shifting consumer behaviour and business outcomes. Before that, she worked across some of the world’s most demanding marketing accounts, including P&G, Unilever, L’Oréal, Coca-Cola, the Diamond Trading Corporation and Airtel, spanning FMCG, telecom and the broader marketing ecosystem. She is noted for her command of emerging platforms, including connected TV, AI and the metaverse.
Rana Barua, group chief executive of Havas India, South-East Asia and North Asia, framed the hire as timely. “India continues to be a critical market for Havas globally and is among our top ten markets worldwide,” he said, noting strong momentum across the network’s integrated model and growing client partnerships. “Archana’s appointment comes at a pivotal time as we continue to scale our capabilities and accelerate growth.”
Joshi was equally direct. “Her deep understanding of consumer behaviour and proven ability to translate insights into business outcomes will be instrumental as we continue to scale our integrated, data-led capabilities across agencies,” he said.
Havas Media Network India currently serves more than 100 clients and employs over 1,000 professionals across Gurugram, Mumbai and Bengaluru. The network’s growth engine runs on Converged.AI, its proprietary operating system that brings together data, technology and human insight under the global vision of “Growth Powered by Desire.”
Aggarwal, for her part, called the opportunity compelling. “The chance to drive growth across a diverse and integrated ecosystem is exciting,” she said. “I look forward to working with the teams to deliver meaningful impact for clients.”
In a market where media fragmentation is accelerating and clients are demanding cleaner proof of return, Havas has hired someone who has sat on both sides of the table. That, in itself, is a statement of intent.
