MAM
iProspect India wins SBI’s digital mandate
MUMBAI: iProspect India, the digital marketing agency from the house of Dentsu Aegis Network (DAN), has won the digital mandate for the Indian financial services and banking leader – State Bank of India (SBI).
As per the mandate, iProspect India will handle the entire gamut of digital duties – paid media, social media, creative, SEO (search engine optimisation) and ORM (online reputation management) for the brand. The account was won following a multi-agency pitch and will be handled from the agency’s Mumbai office.
SBI is the largest Indian bank in terms of its balance sheet size and its number of branches. It caters to approximately one-third of the country's population and aspires to stay the preferred bank for the Indian Youth. SBI continues to be India’s largest commercial bank with its digital-first approach and its vision to be the first choice of the ever-changing modern India. To evolve its digital presence, iProspect India will help the bank achieve its digital marketing objectives by devising innovative digital campaigns, using proprietary tools and solutions.
Commenting on the win, iProspect India CEO Rubeena Singh said, “One in every three Indians is an SBI customer. That is the mammoth reach of the Indian bank. We are delighted that our deep domain understanding of the banking sector and a unique integrated creative and media approach won us the mandate to partner with them in their digital outreach and communication strategy. #DigitalIndia is a reality now.”
On the partnership, SBI CMO Sweta Aggarwall added, “iProspect India came in with a great creative-first, solution-driven, 360-degree digital marketing approach and we are looking forward to working with them. We want to ride the digital wave and delight not just the existing but potential new customers as well.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
