MAM
iProspect India wins digital media duties for GoAir
MUMBAI: iProspect India, the digital performance agency from Dentsu Aegis Network, has bagged the digital media duties for the low cost international carrier, GoAir. As part of the mandate, the agency will service the account from its Mumbai office and will handle their entire digital media duties including SEO, SMO and analytics. The account was won following a pitch.
Commenting on the win, Rubeena Singh, CEO, iProspect India said, “This win is a matter of pride for us. GoAir is one of the finest airlines in India and is going global. We hope iProspect’s experience in driving Business Performance for clients will help the brand strengthen its position of ‘The Smart People’s Airline’ and grow their business further.”
Cor Vrieswijk, CEO, GoAir said, “We are happy to be associated with iProspect. We understand our consumers well and now with in-depth digital insights from iProspect we will be able to further enhance our relationship with customers and drive the business objectives upwards.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
