MAM
iProspect India to handle SEO duties of Godrej Interio
MUMBAI: iProspect India, the digital performance agency from Dentsu Aegis Network, has bagged the digital media duties for the online business of one of India’s largest furniture brands, Godrej Interio. The account was won after a multi-agency pitch.
As part of the mandate, the agency will provide SEO services to the brand and will service the account from its Mumbai office. Godrej Interio is building its online business, wherein now one can order furniture online and get it delivered to their doorstep, as it plans to expand its business footprint across the country.
Commenting on the win, iProspect India CEO Rubeena Singh said, “Godrej Interio is a leading name in furniture business. And as it plans to strengthen its online footprint across the country, we look forward to support the brand in its omnichannel expansion plans. We are excited to provide Godrej Inerio opportunities to enhance their business performance that will help the brand reach out to the right customers in its next phase of growth.”
Godrej & Boyce Mfg Co Ltd head- ecommerce Ashish Jain said, “Godrej Interio is leveraging technology to create an omnichannel experience for its customers across India. The brand will soon launch its e-commerce website and introduce other digital touch points to deliver superior customer experience across all channels. iProspect joins us at a crucial junction, as we strengthen our online presence.”
The agency services e-commerce players like Pepperfry, Metro Shoes, Kalki Fashion, Nykaa, and Grofers as its client across its offices.
Brands
Force Motors FY26 profit jumps to Rs 1,211 crore, revenue up
Q4 profit at Rs 274 crore, FY26 revenue rises to Rs 9,167 crore.
MUMBAI: Force Motors isn’t just driving growth, it’s shifting gears with intent. The company reported a sharp rise in profitability for FY2025–26, with net profit climbing to Rs 1,211 crore, up from Rs 429 crore in the previous year, signalling a strong expansion in earnings alongside steady operational performance. Revenue from operations for the year stood at Rs 9,057 crore, compared to Rs 8,071 crore in FY25, while total income rose to Rs 9,167 crore. The performance reflects both volume growth and improved operating leverage across its portfolio.
In the March quarter, Force Motors posted revenue of Rs 2,550 crore, up from Rs 2,356 crore in the same period last year. Net profit for Q4 came in at Rs 274 crore, compared to Rs 430 crore a year earlier, while profit before tax stood at Rs 373 crore.
On the cost front, total expenses for FY26 increased to Rs 7,863 crore from Rs 7,058 crore, driven by higher material costs of Rs 6,427 crore and employee expenses of Rs 686 crore. However, better cost absorption and operating efficiency helped expand margins.
Profit before tax for the full year rose to Rs 1,515 crore, compared to Rs 663 crore in FY25, aided in part by exceptional items amounting to Rs 211 crore.
The company’s earnings per share for FY26 stood at Rs 919.28, up sharply from Rs 326.07 in the previous year, underlining the scale of profit expansion.
The numbers reflect a year where growth was not just about selling more, but earning better driven by a sharper product mix, disciplined execution and improved cost structures. For Force Motors, FY26 appears less like a milestone and more like a statement of intent.
