MAM
IPL: Oppo, Vivo, Jio & Amazon ads ruled
BENGALURU: Mobile handsets and mobile services, including data services ruled the air on the channels that broadcast the tenth season of the cricket T20 Indian Premier League (IPL 10 or IPL 2017) according to Broadcast Audience Research Council of India (BARC) for the weeks during which live IPL 10 matches were aired. The number of insertions by the top 10 advertisers and brands during IPL10 were 22.9 percent and 10.4 percent more respectively than the spots booked by the top10 advertisers and brands during IPL 9.
The excitement built up for the event saw IPL 10 recording the highest viewership for the season in week 15 till date for all the Sony Pictures Network (SPN) channels that broadcast the event – the two Hindi Movie channels – Sony Max and two Sports channel’s Sony Six.(English) and Sony ESPN (commentary in Tamil, Telugu, Bengali, Hindi).These channels have been collectively termed as IPL10 channels in this paper.
IPL 10 commenced on Wednesday, 5 April 2017. The mega T20 cricket bonanza played by 8 teams comprising of over 200 players including 72 international players concluded with the finals on Sunday, 21 May 2017, after 60 matches (59 played, one washed out) spread over 47 days.
BARC week 14 commenced on Saturday, 1 April 2017 and ended on Friday, 7 April 2017. Three days of play with three matches played happened in week 14. The event concluded in the beginning of week 21 – only one match –the final, was played during that week. Ten matches were played during each of BARC weeks15, 16 and 18. Nine matches were played in weeks 17 and 19 and seven planned for week 20, with just one in week 21 as mentioned above.
A total of 21,964 insertions were made by the top 10 advertisers during IPL 10 on the channels that aired the event. Last year the top advertisers had 17,870 spots on these channels.55.6 percent (12,223 insertions) of these spots were booked by two Mobile phone suppliers and two mobile services each – Oppo India (Oppo) was the largest advertiser on the SPN channels during IPL10 with 4,285 insertions followed by Vivo Mobile India Pvt Ltd with3,767 insertions. Mobile and data services provider Reliance Jio Infocomm was the third biggest advertiser during IPL 10 on IPL channels with 2,504 insertions. Vodafone Essar Limited was ranked the seventh biggest advertiser with 1,667 insertions. Please refer to the table below for the 10 largest advertisers on IPL broadcasting channels during IPL 10 weeks.
Oppo split the insertions mainly with two variants of it mobile phone model – Oppo F3 plus, which was the most advertised brand during IPL 10 on the channels that aired IPL 10 with 2,909 insertions and ads that combined both Oppo F3 and F3 plus with 1,376 insertions. The second most advertised brand during IPL 10 on IPL channels was Jio Digital Life with 2,317 insertions. Like Oppo, Vivo split its spots with both variants of it mobile phone – the Vivo V5 and the Vivo V5 plus.Another mobile brand from Micromax – the Micromax Canvas 6 series was the eighth most advertised brand during IPL 10 on IPL channels with 916 insertions. Please refer to the table below for the most advertised brands during IPL 10 and IPL 9.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
