MAM
IPL engagement on digital is higher than TV: Report
Mumbai: Over the years, The Indian Premier League (IPL) has become one of the biggest and most sought-after platforms to drive brand building and engagement. This year, the cricket extravaganza sees a 20 per cent jump over 2021 with 41 per cent fans saying that they will watch each and every match, according to the findings of Pre-IPL Trends Report, released by Havas Media Group India’s Hi-Cricket. The study revealed that while IPL continues to be a TV-first property, viewers on digital have higher involvement compared to TV.
The league continues to have avid viewers who are engaged with the game at all levels, says the study, with 41 per cent stating they will watch each and every match, 47 per cent following stats closely, and 55 per cent actively participating on social media with posts, comments, match analytics.
Some of the other significant pre-findings of IPL 2022 released by the study include: Over the years female viewership of the game has only increased. 36 per cent stated they will watch each and every match, while 44 per cent stated they watch matches wherein their favourite player/team is playing.
The study found that IPL is an emotion shared with family and friends, with 54 per cent stating they watch it with the entire family while 44 per cent watch it with friends and colleagues. ‘Powerplay’ and ‘Death Overs’ are the most popular segments. The study also reveals that Fantasy leagues are gaining popularity, with 31 per cent respondents having created their own team in 2021.
Havas Media Group India partnered with YouGov, a global research & analytics agency, for its annual syndicated Hi-Cricket study, that helps advertisers measure the impact of their ads during the cricket event.
The Hi-Cricket 2022 study is being conducted across key markets in India – Mumbai, Delhi NCR, Kolkata, Chennai, Bangalore, Hyderabad, Jaipur, Pune, Ahmedabad, Lucknow and Chandigarh. 2700+ respondents are being interviewed using a structured quantitative research questionnaire over three waves – before the event (Pre-IPL wave), during the event (first wave – 30d post start) and post the event. The sampling frame will constitute YouGov’s online panel of 200,000 active respondents encompassing top four metros and seven top tier-1 cities. The sample size is two lakhs, as per the statement.
Hi-Cricket 2022 aims to help brands to further bolster their meaningful connect with consumers and also identify the most meaningful campaigns during IPL. Over the multiple waves that were covered, there has also been a significant jump in brand recall and familiarity across various categories like auto, e-commerce, food delivery etc. Over the course of IPL, making this study an indicator of brand health.
Hi-Cricket is the flagship property of Havas Sports & Entertainment and going forward, this study will cover other sports leagues with the number of cities covered and respondent base being much larger, according to Havas Media Group India. The study is critical for the group to understand the sentiments and performance of IPL in influencing brand metrics as several of its key clients are part of the tournament through various associations.
Every year, Havas Media Group India commissions the Hi-Cricket study to understand the overall sentiments regarding the tournament and each of its elements including delivery, driving engagement for consumers, and creating unique brand experiences. This study captures all that brands are doing including on-ground sponsorships, innovations, exclusive tie-ups and so on, to understand which element drives highest engagement/ROI for them.
“The recent study tracks the impact of IPL 2022 on brand metrics in the endemic world as people have finally come out of isolation,” said Havas Media Group India head of strategy Sanchita Roy. “IPL is all about community building and enjoying the sports league with family and friends, so sentiments surrounding it are undoubtedly high. Involvement with IPL goes far beyond the actual matches as there are peripheral properties including fantasy leagues and gaming that ensure high engagement of viewers thereby making it the best choice for brands to connect with the audience. This makes Hi-Cricket a real time solution that consistently and accurately measures and monitors brand trends based on key indicators. It helps us identify the most meaningful brands and drive meaningful conversations with our clients as we help them understand the overall impact of their association with the IPL.”
This recent study comes at a time when the economy is expected to make the most robust recovery on the back of buoyant market sentiments as the Board of Control for Cricket in India’s (BCCI) IPL is all set to take the centre stage in the endemic world. The study helps establish the efficacy of IPL as a platform when it comes to influencing mind measures and also answers one of the most critical questions that advertisers have today: the role of premium buys on brand health.
“The Hi-Cricket research that YouGov India conducts annually in partnership with Havas Media Group India has become one of the most pivotal research exercises for us,” stated YouGov India general manager Deepa Bhatia. “Hi-Cricket provides an in-depth, customised look into the coveted Indian Premier League (IPL) as an advertising and sponsorship vehicle and is an invaluable tool for brands and marketers to understand how the tournament delivers on their marketing objectives. This is critical given the exponential growth in investment that’s pumped into this cricketing extravaganza by brands, which has in fact made the IPL the biggest platform to create long-term brand image and value. IPL 2022 is coming back with it’s first season in an endemic world. This study is designed to deliver valuable insights into a post-Covid world, within Havas’ Meaningful Brands framework.”
Brands
Motilal Oswal posts record PAT of Rs 2,360 crore in FY26
Q4 PAT at Rs 661 crore; AMC and wealth drive strong growth.
MUMBAI: Money may not grow on trees but at Motilal Oswal, it seems to be compounding rather nicely. Motilal Oswal Financial Services (MOFSL) reported its highest-ever quarterly and annual operating profit after tax (PAT), clocking Rs 661 crore in Q4FY26, up 25 per cent year-on-year, and Rs 2,360 crore for the full year, marking a 16 per cent rise. The performance was powered largely by its asset management and private wealth management businesses, both of which delivered strong growth across key metrics.
The asset management business, including alternates, saw Q4 PAT jump 63 per cent YoY to Rs 249 crore, while FY26 PAT rose 55 per cent to Rs 798 crore. Total assets under management (AUM) grew 32 per cent to Rs 1.76 lakh crore, led by a 31 per cent increase in mutual fund AUM and a sharp 104 per cent surge in private alternates. SIP inflows rose 78 per cent to Rs 16,479 crore, with a market share of 4.7 per cent.
Private wealth management also delivered steady gains, with Q4 PAT up 18 per cent YoY to Rs 88 crore and FY26 PAT rising 15 per cent to Rs 368 crore. Net flows grew 66 per cent in Q4 to Rs 5,535 crore and 41 per cent annually to Rs 20,154 crore, while AUM climbed 36 per cent to Rs 1.97 lakh crore.
In the wealth management segment, Q4 PAT increased 7 per cent to Rs 204 crore, although full-year PAT declined 7 per cent to Rs 727 crore. Brokerage revenue grew 33 per cent YoY in Q4, with average daily turnover market share at 9.2 per cent. The distribution book expanded 41 per cent to Rs 40,662 crore, while the loan book rose 32 per cent to Rs 6,094 crore.
The capital markets business reported Q4 PAT of Rs 75 crore, up 12 per cent YoY, and Rs 336 crore for FY26, up 30 per cent. The firm ranked first in QIP deals and second in IPO league tables during the year, covering 366 companies and serving over 900 institutional clients.
Housing finance posted strong momentum, with Q4 PAT rising 61 per cent YoY to Rs 59 crore and FY26 PAT up 22 per cent to Rs 159 crore. AUM grew 19 per cent to Rs 5,829 crore, supported by a $100 million fundraise from the Asian Development Bank.
Meanwhile, the treasury book grew 12 per cent YoY to Rs 9,403 crore, delivering an estimated 5 per cent alpha for FY26. However, total reported PAT, including other comprehensive income, stood lower at Rs 2,043 crore due to mark-to-market accounting impacts.
With a 10-year operating PAT CAGR of 33 per cent and an average return on equity of 23 per cent achieved without equity dilution MOFSL continues to lean on its annuity-driven businesses to build a more predictable earnings engine. In a market riding the twin waves of wealth creation and financialisation, the firm appears well-positioned to keep the compounding story going.
