MAM
IPL: Big FM Hyderabad partners Deccan Chargers
BANGALORE: Continuing its partnership for the fourth consecutive season of Indian Premier League, 92.7 Big FM Hyderabad has been appointed as the official radio partners for Deccan Chargers (DC) for the fourth season of the Indian Premier League.
To ensure Big FM listeners get to be part of all the action happening, Big FM in association with TVS Tyres and State Bank of Hyderabad has chalked out a programming mix both on-air and on-ground. An emotional campaign – ‘Mana Chargers, Mana Radio’ – has been planned to connect with 92.7 Big FM’s Hyderabadi listeners to garners support for the DC team, get all the experience of meeting their star players, win merchandise, match tickets, etc.
Among the initiatives by 92.7 Biog FM include: During the breakfast show hosted by RJ Shekar a listener will get three balls to play with Shekar, the winner who scores ten runs will get exclusive Deccan Chargers merchandise and opportunity to meet and greet the players of Deccan Chargers; A ‘Cheer Squad hunt’ in colleges to look out for a “Cheer squad” by which a 12 member squad comprising of enthusiastic youths who will stand chance to watch all DC matches played in Hyderabad for free, as well as squad get merchandise, etcs., for supporting the DC team.
92.7 Big FM Radio Operations Head-South Ramesh Bhaskar said, “IPL is an extremely fast forward format with lot of actions happening in and out of the field and our association with Deccan Chargers ensures the right mix of entertainment to our listeners as they seek information which ranges from match updates to merchandise to players information to the dressing room gossip and much more”.
As part of the on-ground activation, a specially fabricated canter will have a Big wish card taking messages of the people on the streets, the message card will be sent to the DC players.
To create further awareness about the games played, an innovative ‘Big Chargers Telugu Class’ has also been planned with foreign DC players who will visit studios and interact with localities. Listeners will get a chance to call in and teach the players three Telugu words of their choice with the one to remember most words at the end of the hour being declared the winner. Other initiatives include sledging in the local language, ‘Cheer the chargers’ slogan contest.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
