MAM
IPL 2022: Lucknow Super Giants ropes in Credenc as associate sponsor
Mumbai: Education lending fintech platform Credenc.com has announced the partnership with RP-Sanjiv Goenka Group-owned Lucknow Super Giants (LSG) team as its associate sponsor.
With this association, the LSG team will sport the brand’s logo on the jersey sleeves.
“We are delighted to be partnering with a young brand like Credenc.com for the upcoming season,” said Lucknow Super Giants CEO Raghu Iyer. “We appreciate their confidence in our young franchise and are positive that this will be a mutually beneficial association for both brands. It will help us connect with and reach out to the student community.”
Lucknow Super Giants is one of the two new teams in the annual competition as the popular tournament has expanded its wings to become a ten-team contest. There is synergy between Lucknow Super Giants and Credenc.com’s beliefs of staying committed to the excellence of education, according to the fintech brand.
“Today marks a significant moment for Credenc.com as we associate with the 15th season of T20,” Credenc.com co-founder Mayank Batheja said. “Sponsoring the Lucknow team is extra special as it is my hometown. Cricket is India’s most popular sport has a large fan following in Lucknow too. It’s the shared hunger for excellence and proving your potential despite being a new entrant that brings us together.”
“There has always been a strong correlation between education and cricket, both are skills that teach you life lessons. The sport teaches you to embrace your academic mistakes as learning and to keep practicing in life. We are thrilled to be associated with Indian Premier League this year,” added Credenc.com co-founder Avinash Kumar.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
