MAM
IPL 2022: Ather Energy partners with Gujarat Titans
Mumbai: Ahead of the 15th season of the Indian Premier League (IPL), homegrown electric scooter manufacturer Ather Energy has announced a multi-year partnership with the newly formed IPL Ahmedabad franchise- Gujarat Titans, as the principal partner. The strategic partnership starting from this season will see the Ather Energy brand on the front of the Gujarat Titans’ official team jerseys.
This partnership with IPL’s Gujarat franchise will help the brand enhance its awareness, build credibility, and trust, it said in a statement.
As one of the two newest teams to join the league, Gujarat Titans has been actively building the squad, coaching and managing the team. Hardik Pandya has been appointed as the team’s captain, with spin wizard Rashid Khan and young batting talent Shubman Gill also selected as squad members.
“Being relative newcomers in our respective fields, what binds us are shared values of fearlessness and positivity, and a hunger to make a difference in our highly competitive environments,” said Ather Energy chief business officer Ravneet Singh Phokela. “The scale and reach of IPL provide a great platform for us to rapidly drive awareness and familiarity for the brand across the country, as we expand our geographic footprint. But beyond just reach numbers, the IPL has the unique advantage of being a sporting event whose appeal cuts across age and gender boundaries, engaging the entire household. This gives us the opportunity to introduce our scooters to a larger audience and accelerate the adoption of EVs across the country.”
In the recently concluded IPL auction, the Gujarat Titans team have roped in leading cricketers such as Mohammed Shami, Jason Roy, Lockie Ferguson, David Miller and Vijay Shankar. The cricket team management will be led by Vikram Solanki, who will hold the position of director of cricket, with Ashish Nehra as the head coach. Gary Kirsten will act as the Titans’ mentor and batting coach.
“The blend of youthfulness and strategic thinking that Ather Energy projects resonates with us as a team as we embark on a journey with youthful spirit and determination in mind to make our mark in the league. We hope to work together with great synergy to achieve our goals,” said Gujarat Titans chief operating officer Colonel Arvinder Singh.
Ather Energy has registered a 20 per cent month-on-month sales growth over the past year, according to the company. To cater to the growing demand, the brand is expanding its retail presence across the country. Currently, the company has 30 experience centres (retail outlets) across India, and by March 2023, it plans to open 150 experience centres in 100 cities, it stated.
MAM
Spinny celebrates Sachin Tendulkar’s 53rd birthday with offer
Customers get Rs 3,500 voucher with car purchases in limited-period campaign.
MUMBAI: Not every birthday comes with a freebie but this one came with four wheels and a voucher. Spinny marked the 53rd birthday of Sachin Tendulkar with a customer-focused campaign titled “Master’s Birthday Treat”, blending nostalgia with a tangible incentive for buyers.
Under the limited-period offer, every customer purchasing a car received a Rs 3,500 TENxYOU voucher, adding an extra layer of value to the buying journey. The vouchers, redeemable across multiple lifestyle brands, extended the experience beyond the transaction into shopping, gifting and everyday indulgences.
The campaign leans on Tendulkar’s enduring image as the ‘Master Blaster’, aligning his legacy of trust and consistency with Spinny’s positioning as a transparent, seamless car-buying platform.
Rather than a conventional discount-led push, the initiative taps into emotion and familiarity, using a cultural icon to anchor engagement while offering a clear, measurable benefit to customers.
In an increasingly competitive digital auto retail market, the move reflects a broader strategy stand out not just on price or inventory, but on experience. By tying a celebratory moment to customer reward, Spinny is effectively turning a birthday tribute into a brand touchpoint.
Because sometimes, the best way to celebrate a legend is to give customers something to drive home literally.
