MAM
IPG Mediabrands launches mobile marketing Ansible, to work out of three venues
MUMBAI: Ansible India, a global full service mobile marketing company of IPG Mediabrands, has been launched in India. The services of Ansible India will include mobile strategy, mobile media planning and buying, mobile marketing and analytics, creative, technology and enterprise solutions.
Anjali Hegde, the former chief executive of Reprise Media, the second digital agency of IPG Mediabrands, has been appointed CEO of Ansible India.
Ansible’s global footprint includes 18 offices across 11 counties globally, with each providing the mobile marketing options; extending from media, sites and apps into mobile commerce, mobile content, and broader technologies such as wearables, beacons, connected cars, augmented reality and virtual reality.
The company is also providing Ansible India’s clients an access to global publisher ratecards, exclusive technology partnerships, proprietary mobile media planning tools, and patented technologies such as HARK, which is the technology that powers “Kia Game On” tennis. This Ansible mobile app campaign that won “Best In Show” and three other awards at the 2014 Mobile Marketing Association APAC Awards and “Most Innovative App” and “Best Mobile Marketing” at the 2015 Mobile World Congress in Barcelona.
The brand claims that the focus in India would be media++, whereby the agency would offer the complete gamut of execution and design capabilities.
Ansible global president Travis Johnson said: “Mobile is the most personal media channel – statistically it’s no more than a meter from you for 90% of your day. Indian consumers have high expectations and will quickly reject brands with poor mobile experiences. Ansible India is created to provide end-to-end mobile capabilities to optimise the entire user experience and ensure our clients are ahead of their competition. It’s not just about mobile media, it’s about optimizing the creative, mobile site, app and every element that will soon include wearables and in-car experiences. We are thrilled to enhance IPG Mediabrands India with this breadth of expertise”.
In India, Ansible would operate out of Gurgaon, Mumbai and Bengaluru offices of Interactive Avenues and is currently in the process of building the teams.
“We had been watching the mobile space with great interest. It was evident that in order to create great brand experiences on mobile, we need to have top class tech and development skills of scale. Today, Ansible is perfectly poised to provide the best of media and the best of technology solutions on mobile to brands in India”, added CEO Anjali Hegde.
Rising living costs, longer financial responsibilities, and changing household structures are reshaping how Indian families plan for long-term financial security. In this shifting environment, life insurance is increasingly being viewed as a core part of structured financial planning rather than an optional protection tool.
Securing Your Family’s Finances with Life Insurance
Life insurance plays a role in family financial planning by supporting income continuity and long‑term financial responsibilities in the event of an unexpected loss. With this coverage amount, the family can continue to maintain their daily needs, fund children’s education, repay debts, and meet other financial obligations.
Beyond basic financial protection, life insurance has expanded to support long‑term planning objectives, helping families manage education costs, liabilities, and continuity of income.
Retirement Benefits with Life Insurance
As India’s workforce becomes more conscious of post‑retirement income security, life insurance is increasingly linked with retirement planning. Regular income options integrated into insurance products are being viewed to reduce dependence on external support systems later in life.
Save your Income Tax with Life Insurance
Tax efficiency remains one of the reasons families factor life insurance into financial planning, as it continues to be recognised under prevailing tax provisions as a long‑term savings and protection tool.
Policy Flexibility and Early Adoption Trends
Early adoption and flexible policy design have also contributed to growing relevance, as insurers respond to broader financial planning needs across different life stages.
How Life Insurance is Evolving for Family Financial Planning
- Easier Digital Access
Purchasing a life insurance policy no longer involves loads of paperwork, multiple visits to the insurance office, etc. With online options, purchasing and managing life insurance policies has become much easier.
You can compare various insurance plans online, get instant quotes for premiums, opt for paperless documentation, and avail of faster claim settlements. This also helps maintain transparency among policyholders.
- Growing Popularity of Term Insurance
Term insurance plans are becoming more popular because of their high coverage and affordability. This shift reflects a growing preference for high‑coverage, cost‑efficient protection aligned with practical family responsibilities.
- Focus on Long-term Family Goals
As financial planning becomes more structured and long‑term in nature, life insurance is increasingly viewed as foundational rather than supplementary. Its role in addressing income continuity, long‑term obligations, and evolving family needs explains why relevance continues to grow in today’s planning conversations.
