MAM
IPAN Hill+Knowlton Strategies announces new leadership for key offices
MUMBAI: Hill+Knowlton Strategies, one of the leading and most respected public affairs and public relations firms in the world, today announced changes to the leadership in two of its most established offices in India, reflecting a period of sustained and robust growth across its largest operations.
Vinod Moorthy, a member of the H+K Strategies team since 2007, has been appointed as Senior Vice President, North India and APAC regional Corporate Practice Leader. Vinod will be based in the H+K Strategies Gurgaon office and takes on this new role after a successful tenure as Senior Vice President, West.
Devasis Chattopadhay, who joined H+K Strategies in early 2013, has been promoted to VP, West India with responsibility for the Mumbai operations and the continued growth of the finance practice across India. He most recently served as Senior Client Services Director in Mumbai.
Radhika Shapoorjee, President, South Asia & India, H+K Strategies commented: “The opportunity in a market like India is that we are in transformative times where we are seeing a political and social change that will have a huge impact on business. This rapid pace of change and growth needs leaders who are flexible and quick to adapt new environments with ease. We inherently believe in giving our senior people the opportunity to experience new markets and take on new roles both in India and internationally. Vinod has been an instrumental part of the Mumbai business for over seven years, and in that time has grown our footprint into diverse sectors including infrastructure, entertainment, FMCG and finance and we’re looking forward to seeing more of that expansion in North India. Devasis has exactly the right level of experience and passion to take the Mumbai business forward to even greater heights. These are exciting times for us here in India.”
Vinod has been associated with the Indian communications industry for over two decades, and has exposure spanning diverse sectors & disciplines. He is a crisis communications expert and has advised CEOs across a wide range of industries on issues including managing policy & regulatory challenges, factory closure & industrial relations, consumer crisis, NGO activism, tax litigation, aircraft crash landing, and environment & health issues.
Devasis brings nearly three decades of senior experience in the corporate and financial communications sector to H+K Strategies. His special expertise is in identifying and resolving the highest priority communication challenges of diversified corporate entities and organizations operating across sectors. Before joining H+K Strategies he held senior positions in companies in the finance and various industrial sectors.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
