Brands
Iodex presents Active Muscle Care Cream to combat daily muscle stiffness
MUMBAI: Iodex, has introduced its latest innovation—Iodex Active Muscle Care cream, a non-sticky formula designed for rapid relief from pain and stiffness caused by everyday activities.
Formulated with four potent ingredients boswellia extract, eucalyptus oil, capsaicin extract, and camphor—the cream delivers a warming sensation that improves blood circulation, easing muscle stiffness and discomfort.
The brand’s latest national campaign, conceptualised by Leo India, uses the song Dauda Dauda Bhaaga Bhaaga Sa to capture the fast-paced nature of modern life, where physical strain often limits quality time with loved ones. The campaign film portrays a father unable to play with his child due to muscle pain, until Iodex Active Muscle Care comes to his rescue.
Haleon India category leader for pain & respiratory Pavan Wani said, “For decades, Iodex has been a trusted part of Indian households, providing effective relief when pain strikes. Most individuals rely on common household remedies or rest at the end of each day to combat their physical discomfort or muscle stiffness arising due to daily activities. With Iodex Active Muscle Care, our aim is to aid you in getting relief from this daily pain and muscle stiffness. At Haleon India, our purpose is to deliver better everyday health with humanity, and this launch is a direct reflection of that. By providing an accessible and effective solution for muscle care, we’re empowering individuals to stay ahead of this stiffness, maintain an active lifestyle, and ultimately, take control of their well-being.”
The campaign will be amplified across television, print, and digital platforms. The new Iodex Active Muscle Care cream is now available at prominent pharmacies, supermarkets, and e-commerce platforms across India.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
