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Interbrand appoints global CMO & North American CMO

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MUMBAI: Interbrand, a brand consultancy, has named Graham Hales as its global chief marketing officer and Andrea Sullivan will be the new chief marketing officer of Interbrand North America.

Hales most recently served as chief executive officer of Interbrand London, while Sullivan served as executive director of client services and was responsible for client services and marketing for Interbrand North America. In their new roles, Hales and Sullivan will work closely to integrate marketing and business development initiatives to drive growth across Interbrand’s global network. Hales and Sullivan will work with regional managing directors to engage new clients while deepening relationships with existing clients, ensuring they continue to benefit from the firm’s strategic and creative offerings and services. 

As CEO of Interbrand London for the past four years, Hales led key brand engagements with some of the firm’s most high-profile clients, including the BBC, British Airways and Samsung. Under his leadership, Marketing Magazine named Interbrand’s London office Agency of Year in 2011. Hales brings extensive global experience to his new role as Interbrand’s global chief marketing officer. He has helped to oversee the firm’s offices in Amsterdam and Mumbai and has also driven regional business development activity in the Middle East, Turkey and Scandinavia. Prior to serving as Interbrand London’s CEO, Hales was Interbrand’s global chief communications officer. While in that role, he was instrumental in helping to create original content around the firm’s annual ‘Best Global Brands’ report.

While serving as executive director of client services, Sullivan led the client services and marketing team and co-founded Interbrand’s global corporate citizenship practice. Additionally, she played a pivotal role in developing and promoting Interbrand’s thought leadership on a global scale, having delivered interactive experiences with partners such as the ANA, Cannes, Deloitte, Guggenheim, Harvard, Lyons, MoMA, NYSE, United Nations, World Business Forum and Yale. Sullivan was a founding member of G23, a landmark consultancy comprising top female leadership from within the Omnicom network. G23 was designed to lead Omnicom clients in activating the global female economy.

“It is a very exciting time in the history of Interbrand,” said Interbrand’s global chief executive officer Jez Frampton. “The promotion of both Graham and Andrea marks the first time that the firm has had two leaders in place to strategically foster and activate a global vision of marketing, communication, and business development. Graham and Andrea have been proven leaders of the business for many years and I congratulate them both on the next chapter of their careers at Interbrand.”

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Prakash Nair reportedly quits Ogilvy after 23 years

One of the agency’s longest-serving leaders has moved on, with his next destination still unknown

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MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.

Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.

Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.

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His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.

Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.

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