MAM
Interactivity with innovation; billboard with a zing
MUMBAI: Pre-release, Yash Raj Films’ new movie, Hum Tum has been in the news a lot and for all the right reasons!
First it was the tie up with Radio Mirchi, then came MTV, then Sony’s Jassi Jaissi Koi Nahi, then Lay’s chips… the list seems endless. The latest is that Asian Paints along with Wits Interactive has come up with an innovative interactive hoarding at Fame Adlabs in Mumbai, called ‘iframe’ which is movement sensitive. And of course the movie on the interactive hoarding is Hum Tum which is all set to hit the screens on Friday, 28 May.
‘Iframe’, the brainchild of Madison Media was developed by Wits Interactive.
Touted as India’s first interactive movie poster, ‘iframe’ uses the Intelligent Content Distribution Architecture (ICDA), a proprietary technology developed by Wits Interactive to deliver an engaging, entertaining experience to the cinema going audience by converging different promotional media like print, multimedia and film.
‘iframe’ powered by the Wit engine, makes the content intelligent and beams full motion promos on detecting the presence of its audience. At a later stage, Wits is also looking at voice activation and personalisation of iframe.
Says Madison media director Rajiv Gopinath, “We wanted to do something different for our client Asian Paints and hence we thought of this. The tag line of Asian Paints is ‘Somethings in life deserve a royal treatment’ and we have used the Asian Paints Royale background as a backdrop for the interactive hoarding.”
Asian Paints brand manager Manish Dubey said, “We believe that somethings in life deserve a royale treatment. This interactive poster is something very unique and it sure deserves that kind of appreciation, so we thought that ‘iframe’ required a special environment that we could provide.”
Shringar Cinemas has been quite upbeat recently with innovative stuff like the Good Morning Shows and the sale of premier tickets of Hum Tum. Fame Adlabs also organised a Run for Abhishek contest with Go 92.5 FM when Bachchan Junior’s movie Run was released. Shringar Cinemas’ national head (marketing and sales) Deepak Netram says, “We have exhibition space in our theatre offering clients space for their ads. The cost and the space factor is not that important for us. What we are trying to do is enhance the viewers’ experience at the theatre with such experiments. We have been pioneers in a lot of areas and this is just another step towards that.”
When queried as to which ‘privileged’ movies would feature on this hoarding, Netram says, “We will inform Asian Paints about the movies that can be featured on iframe. But at the end of the day it will be Asian Paints’ call as to which movie they want on ‘iframe’ because they want to associate with only a particular type of movie. On behalf of Madison and Asian Paints we will then approach the producers of that particular movie that Asian Paints wants to associate with.”
Wits Interactive creative director Ninad Chhaya says, “We are looking at voice activating iframe at a later stage so that it will also be sound sensitive. We believe in helping companies increase their customer value and maximize return on relationships and that is exactly what we have done for Asian Paints. Iframe is the first of its kind hoarding in Asia.”
The destination of ‘iframe’ will be in Fame Adlabs, Mumbai for the next three months. More iframes will be put up at other Adlabs too. It’s surely innovation at its best and what with a voice sensor soon, it really couldn’t get better than this… or could it?
MAM
Worldwide Travel Insurance for Indian Travellers: How to Find a Plan Without Geographic Gaps in Your Protection
Travelling to more than one country can make insurance selection more complex, because a policy that looks broad at first may still leave certain destinations, transit points, or regions outside its scope. For Indian travellers, this can lead to gaps in cover during a medical emergency or travel disruption abroad.
Here’s a guide to understanding how worldwide coverage works, which plan types to review, and how to check for geographic exclusions before choosing a policy.
Why Geographic Coverage Matters in Travel Insurance
When travellers look for the best travel insurance, medical cover and premium often get early attention, but geographic scope matters just as much. A policy may appear broad while still limiting cover in certain countries, regions, or travel routes.
This can affect hospital access, emergency support, evacuation terms, and non-medical benefits. For Indian travellers visiting more than one destination, checking where the policy applies is an important way to avoid gaps in protection.
Types of Worldwide Travel Insurance Plans Available to Indians
Worldwide travel insurance may be available in different formats, and each one should be reviewed based on the route, trip pattern, and list of destinations.
Single-Trip Travel Insurance
This type of policy is generally chosen for one overseas journey with fixed departure and return dates. It may suit travellers visiting one country or more than one destination during the same trip. The policy still needs to be checked carefully to confirm whether every destination on the itinerary is covered during the full travel period.
Multi-Trip Annual Insurance
This type of plan may be suitable for travellers who visit different countries several times a year. It can be useful only when the policy’s covered regions match the countries included across those trips. Before choosing it, travellers should check trip duration limits, region-wise exclusions, and whether all intended destinations are covered under the annual plan.
Region-Specific Plans
Some policies are built for selected regions rather than for the whole world. These plans may be arranged by destination groups such as Asia, Europe, or broader international zones. They may be suitable in some cases, but they should be reviewed carefully if the journey includes stopovers, connecting countries, or travel beyond the listed region.
Comprehensive Worldwide Plans
These plans are usually reviewed by travellers who want broader international cover across multiple destinations. However, a plan described as worldwide may still have country-wise limits, separate terms for certain regions, or limits on healthcare access and emergency services. The wording should therefore be checked in detail before relying on the description alone.
Key Coverage Areas That Ensure Global Protection
A worldwide policy should be reviewed for the coverage points that matter when travel includes more than one country or a wider international route. These areas help show whether the plan is suitable for broader overseas travel and not limited to only a few listed destinations.
● Cover that applies to all countries listed in the itinerary, not only the main destination.
● Cover for transit stops and connecting countries that are part of the planned journey.
● Clear mention of excluded countries, restricted regions, or destinations not covered under the policy.
● Emergency medical and assistance support that remains available while travelling across different countries.
● Evacuation and repatriation terms that continue to apply during multi-country travel.
How to Check for Geographic Exclusions Before Buying
Geographic exclusions are often found in the detailed wording rather than in the headline promise of the plan. A careful review before purchase can help travellers understand whether the policy matches their travel route.
● Check the destination list in the policy schedule.
● Read whether excluded countries, sanctioned regions, or restricted zones are mentioned in the wording.
● Review whether transit stops and connecting destinations are mentioned as covered travel locations.
● Check if medical network access differs across countries even when the policy appears globally valid.
● Read whether adventure activities, cruises, or remote locations have separate geographic conditions.
● Review assistance and claim support terms to see if they apply equally across all covered destinations.
Conclusion
A travel insurance plan cannot be judged only by premium, destination label, or the word worldwide term alone. For Indian travellers, geographic scope needs close attention because exclusions and regional limits may affect how the policy works during the journey. A careful review of plan type, covered locations, medical support, and destination-specific terms may help reduce avoidable gaps.
